Proceedings of the 2014 International Conference on Social Science

Marketing Research for Motorola Company

Authors
PingJun Lu, XiaoWen Huang
Corresponding Author
PingJun Lu
Available Online November 2014.
DOI
https://doi.org/10.2991/icss-14.2014.3How to use a DOI?
Keywords
Motorola, research, performance, product
Abstract

Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to find the main issue, which leads to downhill of the company. This paper is going to do a research for Motorola company, which includes problem identification, research design, pilot fieldwork, research results, and conclusions.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-39-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-14.2014.3How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - PingJun Lu
AU  - XiaoWen Huang
PY  - 2014/11
DA  - 2014/11
TI  - Marketing Research for Motorola Company
BT  - Proceedings of the 2014 International Conference on Social Science
PB  - Atlantis Press
SP  - 20
EP  - 28
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.3
DO  - https://doi.org/10.2991/icss-14.2014.3
ID  - Lu2014/11
ER  -