Marketing Research for Motorola Company
PingJun Lu, XiaoWen Huang
Available Online November 2014.
- https://doi.org/10.2991/icss-14.2014.3How to use a DOI?
- Motorola, research, performance, product
- Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to find the main issue, which leads to downhill of the company. This paper is going to do a research for Motorola company, which includes problem identification, research design, pilot fieldwork, research results, and conclusions.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - PingJun Lu AU - XiaoWen Huang PY - 2014/11 DA - 2014/11 TI - Marketing Research for Motorola Company BT - 2014 International Conference on Social Science (ICSS-14) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icss-14.2014.3 DO - https://doi.org/10.2991/icss-14.2014.3 ID - Lu2014/11 ER -