Marketing Research for Motorola Company
- https://doi.org/10.2991/icss-14.2014.3How to use a DOI?
- Motorola, research, performance, product
Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease What causes the poor performance It is necessary to find the main issue, which leads to downhill of the company. This paper is going to do a research for Motorola company, which includes problem identification, research design, pilot fieldwork, research results, and conclusions.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - PingJun Lu AU - XiaoWen Huang PY - 2014/11 DA - 2014/11 TI - Marketing Research for Motorola Company BT - Proceedings of the 2014 International Conference on Social Science PB - Atlantis Press SP - 20 EP - 28 SN - 2352-5398 UR - https://doi.org/10.2991/icss-14.2014.3 DO - https://doi.org/10.2991/icss-14.2014.3 ID - Lu2014/11 ER -