Decision Rules Applying based on Fast-food Restaurant
- 10.2991/icss-14.2014.2How to use a DOI?
- fast-food restaurant, decision rules, choices, decision making
The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonald’s, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When facing all kinds of fast-food restaurants, how to choose an appropriate one for oneself becomes a problem. This article is gonging to apply Schiffman’s decision rules based on Fast-food Restaurant, and help guide consumer to choose an appropriate fast-food restaurant for oneself.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - XiaoWen Huang PY - 2014/11 DA - 2014/11 TI - Decision Rules Applying based on Fast-food Restaurant BT - Proceedings of the 2014 International Conference on Social Science PB - Atlantis Press SP - 14 EP - 19 SN - 2352-5398 UR - https://doi.org/10.2991/icss-14.2014.2 DO - 10.2991/icss-14.2014.2 ID - Huang2014/11 ER -