Proceedings of the 2014 International Conference on Social Science

Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British

Authors
LiHua Wang, Qian Zhao
Corresponding Author
LiHua Wang
Available Online November 2014.
DOI
10.2991/icss-14.2014.19How to use a DOI?
Keywords
Purchasing Motivations, Personal Motivation, Social Motivation.
Abstract

This research aims to find out the purchasing motivations of luxury in China and Britain, and the difference between them using empirical analysis. Questionnaire for young people was used in this research to get the basic data in the two markets, and found 8 motivations: Quality/Hedonic, Self-gift Giving, Investment, Impulse/conformity, Snob/Status, Gifts, Reference Group, Conspicuous/Veblen. In which, there are 4 motivations have significant difference in the two nations including snob/status, impulse/conformity, quality/hedonic, and reference group. All of these motivations influence the purchasing selection in the two markets, but often have different meaning in different market.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
10.2991/icss-14.2014.19
ISSN
2352-5398
DOI
10.2991/icss-14.2014.19How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - LiHua Wang
AU  - Qian Zhao
PY  - 2014/11
DA  - 2014/11
TI  - Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British
BT  - Proceedings of the 2014 International Conference on Social Science
PB  - Atlantis Press
SP  - 120
EP  - 126
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.19
DO  - 10.2991/icss-14.2014.19
ID  - Wang2014/11
ER  -