Proceedings of the 2014 International Conference on Social Science

Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British

Authors
LiHua Wang, Qian Zhao
Corresponding Author
LiHua Wang
Available Online November 2014.
DOI
https://doi.org/10.2991/icss-14.2014.19How to use a DOI?
Keywords
Purchasing Motivations, Personal Motivation, Social Motivation.
Abstract
This research aims to find out the purchasing motivations of luxury in China and Britain, and the difference between them using empirical analysis. Questionnaire for young people was used in this research to get the basic data in the two markets, and found 8 motivations: Quality/Hedonic, Self-gift Giving, Investment, Impulse/conformity, Snob/Status, Gifts, Reference Group, Conspicuous/Veblen. In which, there are 4 motivations have significant difference in the two nations including snob/status, impulse/conformity, quality/hedonic, and reference group. All of these motivations influence the purchasing selection in the two markets, but often have different meaning in different market.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2014 International Conference on Social Science (ICSS-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-39-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-14.2014.19How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - LiHua Wang
AU  - Qian Zhao
PY  - 2014/11
DA  - 2014/11
TI  - Empirical Analysis of the Difference of the Luxury Consumption Motivations between Chinese and British
BT  - 2014 International Conference on Social Science (ICSS-14)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.19
DO  - https://doi.org/10.2991/icss-14.2014.19
ID  - Wang2014/11
ER  -