Proceedings of the 2014 International Conference on Social Science

Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective

Authors
Feng Wei, JunQiang Zhou, Xiang Ren
Corresponding Author
Feng Wei
Available Online November 2014.
DOI
https://doi.org/10.2991/icss-14.2014.18How to use a DOI?
Keywords
Innovation Perspective; Green Marketing; Driving Force; Implementing Route
Abstract
As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities, technical level has huge influence on enterprise green marketing. Then, explored the driving force of green marketing based on innovation perspective, expected to find the implementing route for enterprise green marketing and offer reference for green marketing practices.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Social Science (ICSS-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-39-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/icss-14.2014.18How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Feng Wei
AU  - JunQiang Zhou
AU  - Xiang Ren
PY  - 2014/11
DA  - 2014/11
TI  - Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective
BT  - 2014 International Conference on Social Science (ICSS-14)
PB  - Atlantis Press
SP  - 114
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-14.2014.18
DO  - https://doi.org/10.2991/icss-14.2014.18
ID  - Wei2014/11
ER  -