Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective
- 10.2991/icss-14.2014.18How to use a DOI?
- Innovation Perspective; Green Marketing; Driving Force; Implementing Route
As a key component to enhance competitiveness and gain sustainable advantage, innovation has become indispensable in the process of enterprise green marketing. The research analyzed factors that affect green marketing, considering that the government regulation, customer demand, enterprise abilities, technical level has huge influence on enterprise green marketing. Then, explored the driving force of green marketing based on innovation perspective, expected to find the implementing route for enterprise green marketing and offer reference for green marketing practices.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Feng Wei AU - JunQiang Zhou AU - Xiang Ren PY - 2014/11 DA - 2014/11 TI - Research on Green Marketing Driving Force and Implementing Route Based on Innovation perspective BT - Proceedings of the 2014 International Conference on Social Science PB - Atlantis Press SP - 114 EP - 119 SN - 2352-5398 UR - https://doi.org/10.2991/icss-14.2014.18 DO - 10.2991/icss-14.2014.18 ID - Wei2014/11 ER -