The Demand for Moving Line Analysis to Commercial Space Environment
- 10.2991/icss-14.2014.21How to use a DOI?
- moving line, Experience, Commercial space environment.
For modern business environment, distinct guidance of direction and images of environment are the basis of the occurrence and development of business behaviors. As the main carrier of recognition and behaviors, moving line expresses the process of business subjects’ and also shows the interaction between business subjects and objects. Thus, customer flow moving line should cater to the need of the consumer group to encourage the customer to buy more. That means it helps customers know exactly where they are and where they want to go, so they can effectively take part in the business behaviors. This article will probe into the customers’ demand for moving line from the following four perspectives: psychological needs, environment recognition, behavior guidance and site experience.
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shan Yin AU - JiChun Li PY - 2014/11 DA - 2014/11 TI - The Demand for Moving Line Analysis to Commercial Space Environment BT - Proceedings of the 2014 International Conference on Social Science PB - Atlantis Press SP - 131 EP - 136 SN - 2352-5398 UR - https://doi.org/10.2991/icss-14.2014.21 DO - 10.2991/icss-14.2014.21 ID - Yin2014/11 ER -