Analysis of Use of Global Distribution System In Tourism Industry In Indonesia Using Technology Acceptance Model: a pilot survey in Bali.
- 10.2991/icss-18.2018.112How to use a DOI?
- ICT adoption, Global Distribution System, Technology Acceptance Model, Tourism Industry
Tourism advances are heavily influenced by advances in information and communications technology (ICT) on the operation, structure and business strategy of the tourism industry. The use or adoption of GDS (Global Distribution System) in the tourism industry, especially in travel agents, airlines and hotels can increase the availability, frequency and speed of communication among tourism businesses in providing services to potential customers. The purpose of this research is to know the result of concept / model test as a pilot study about predictors influencing the use of GDS in tourism business especially travel agents (BPW), airlines and hotels in Indonesia with analysis using TAM (Technology Acceptance Model) as the basis. The method used in this research is the method of survey on a rolling basis (snowball sampling) by using questionnaires to 200 respondents as samples derived from companies using GDS such as BPW, airlines, and hotels in Indonesia, especially in Bali and East Java. Data analysis was done quantitatively with the help of SPSS 17.0. Tests of the validity and reliability for the instrument, confirmatory factor analysis and multiple regression are performed. The theory used in this research is TAM (Technology Acceptance Model) as the basis and other theories complete the analysis. The variables used are Perceived Ease of Use, Perceived Usefulness, Awareness, Perceived Risk Communication Channels and Job Relevance as independent variables and Behavioral intention to use GDS (BI) as dependent variable. The result of this research show that Perceived Ease of Use, Perceived Usefulness, Awareness, and Communication Channels and Job Relevance were found significantly influence Behavioral intention to use GDS, whereas Perceived Risk were found not significantly influence Behavioral intention to use GDS
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nyoman Mastiani Nadra AU - I Gusti Agung Bagus Mataram AU - I Made Budiasa PY - 2018/10 DA - 2018/10 TI - Analysis of Use of Global Distribution System In Tourism Industry In Indonesia Using Technology Acceptance Model: a pilot survey in Bali. BT - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) PB - Atlantis Press SP - 543 EP - 548 SN - 2352-5398 UR - https://doi.org/10.2991/icss-18.2018.112 DO - 10.2991/icss-18.2018.112 ID - Nadra2018/10 ER -