Legal protection for consumers of advertisements for sweetened condensed milk

DOI

10.2991/icss-18.2018.132How to use a DOI?

Keywords

Legal protection, Consumer, Advertising

Abstract

This study aims to analyze the application of the Consumer Protection Act No. 8 of 1999 to BPOM's findings on the advertisement of Sweetened Condensed Milk, as an effort to protect consumers in advertising activities. The results of this study indicate that BPOM's circular letter regarding the advertisement of sweetened condensed milk cannot provide optimal protection for consumers, therefore UUPK and UUP specifically related to advertising must be applied to business operators of Sweetened Condensed Milk.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Engeli Yuliana Lumaing
AU  - Isye Junita Melo
AU  - Sam J. R Saroinsong
AU  - Eny Sulistyowati
PY  - 2018/10
DA  - 2018/10
TI  - Legal protection for consumers of advertisements for sweetened condensed milk
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 662
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.132
DO  - 10.2991/icss-18.2018.132
ID  - Lumaing2018/10
ER  -