The Analysis of Mix Marketing System Toward The Perfomance of Convection Business in Makassar

DOI

10.2991/icss-18.2018.233How to use a DOI?

Keywords

marketing mix, Importance Performance Analysis.

Abstract

The purpose of this study is to analyze the description of the marketing mix by using the importance of performance analysis (IPA) on Tailor Business in Makassar City. The research site was conducted at Emerald Executive Tailor Makassar City. The sample of research is 200 respondents of the customers. Quantitative data analysis techniques using Importance Performance Analysis (IPA). The results show that the tailor business has quality products that are able to compete nationally and provide opportunities for customers to market products that have been made. however, there are problems such as: still promoting direct customer visits. whereas now direct visits have to be reduced because online media is available that is able to convey wider information.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - M. Aras
AU  - Husain Syam
AU  - Hasnawi Haris
AU  - Mr Jasruddin
AU  - Haedar Akib
PY  - 2018/10
DA  - 2018/10
TI  - The Analysis of Mix Marketing System Toward The Perfomance of Convection Business in Makassar
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 1104
EP  - 1107
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.233
DO  - 10.2991/icss-18.2018.233
ID  - Aras2018/10
ER  -