The Analysis of Mix Marketing System Toward The Perfomance of Convection Business in Makassar
- https://doi.org/10.2991/icss-18.2018.233How to use a DOI?
- marketing mix, Importance Performance Analysis.
The purpose of this study is to analyze the description of the marketing mix by using the importance of performance analysis (IPA) on Tailor Business in Makassar City. The research site was conducted at Emerald Executive Tailor Makassar City. The sample of research is 200 respondents of the customers. Quantitative data analysis techniques using Importance Performance Analysis (IPA). The results show that the tailor business has quality products that are able to compete nationally and provide opportunities for customers to market products that have been made. however, there are problems such as: still promoting direct customer visits. whereas now direct visits have to be reduced because online media is available that is able to convey wider information.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M. Aras AU - Husain Syam AU - Hasnawi Haris AU - Mr Jasruddin AU - Haedar Akib PY - 2018/10 DA - 2018/10 TI - The Analysis of Mix Marketing System Toward The Perfomance of Convection Business in Makassar BT - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) PB - Atlantis Press SP - 1104 EP - 1107 SN - 2352-5398 UR - https://doi.org/10.2991/icss-18.2018.233 DO - https://doi.org/10.2991/icss-18.2018.233 ID - Aras2018/10 ER -