Proceedings of the International Joined Conference on Social Science (ICSS 2021)

Find Out the Most Dominant Level of Satisfaction OVO Users Use SPSS

Authors
Nur Laely1, *, Nunung Susilo Ningsih2
12Faculty of Economics, Universitas Kadiri, Indonesia
*Corresponding author Email: nurlaely@unik-kediri.ac.id
Corresponding Author
Nur Laely
Available Online 3 December 2021.
DOI
10.2991/assehr.k.211130.053How to use a DOI?
Keywords
Brand Image; Technology Acceptance Model; Satisfaction OVO
Abstract

OVO is a form of digital money payment system from Indonesia that is commonly used by various sellers. Starting from large traders and owners of micro, small and medium enterprises (SMEs). The use of OVO makes buying and selling transactions easier for both sellers and buyers. With the massive use of OVO, it is necessary to know user satisfaction with the use of OVO. For this reason, this study aims to find out the relationship between the Technology Adoption Model (TAM) and the brand image of OVO in relation to OVO user satisfaction in Kediri Mall. Both of these variables will be examined in relation to customer satisfaction using OVO vendors, Both partly and simultaneously. First, the study was conducted by distributing questionnaires and obtained 250 people as a sample of research who had used OVO. On average, each sample used OVO more than 5 times a year. Of the variable Brand Image and Technology Acceptance Model (TAM) whose most dominant influence on OVO user satisfaction is the Technology Acceptance Model (TAM).

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Joined Conference on Social Science (ICSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2021
ISBN
10.2991/assehr.k.211130.053
ISSN
2352-5398
DOI
10.2991/assehr.k.211130.053How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Nur Laely
AU  - Nunung Susilo Ningsih
PY  - 2021
DA  - 2021/12/03
TI  - Find Out the Most Dominant Level of Satisfaction OVO Users Use SPSS
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 293
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.053
DO  - 10.2991/assehr.k.211130.053
ID  - Laely2021
ER  -