Determining the Most Dominant Honda PCX Purchase Intention Indicator in Kembang Jawa Motor Kediri with Multiple Linear Regression

DOI

10.2991/assehr.k.211130.052How to use a DOI?

Keywords

Country-Of-Origin; Perceived Quality; Service Quality; Purchase Intention

Abstract

Honda is one of the significant companies originating from Japan engaged in the automotive field. Honda has consistently continued to develop the automotive products it creates. One of the flagship products of Honda that became the prima donna among the upper-middle class is the Honda PCX, which is a motorcycle with a trendy, dashing and luxurious design. This study aims to determine the indicator of interest in buying Honda PCX in Kembang Jawa Motor Kediri. The population in this study is all consumers on Honda PCX in Kembang Jawa Motor domiciled in the Kediri city area whose numbers cannot be known. This study uses accidental sampling methods. The sample in this study was 40 respondents—data collection using the questionnaire method. The analysis techniques in this study used t-test, multiple linear regression, and F-test. This study results from several indicators of buying interest, namely Country-Of-Origin, Perceived Quality, and Service Quality, which affect the buying interest in Honda PCX in Kembang Jawa Motor Kediri. Of the three indicators that are the most dominant is Service Quality.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Angga Rizka Lidiawan
AU  - Sudjiono
AU  - Anita Firdausi Rahmania
AU  - Risma Gesang Ayu Cahyani
PY  - 2021
DA  - 2021/12/03
TI  - Determining the Most Dominant Honda PCX Purchase Intention Indicator in Kembang Jawa Motor Kediri with Multiple Linear Regression
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 290
EP  - 292
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.052
DO  - 10.2991/assehr.k.211130.052
ID  - Lidiawan2021
ER  -