Proceedings of the 2020 International Conference on Social Sciences and Big Data Application (ICSSBDA 2020)

Code-Switching Characteristics and Motivation Analysis of “Sing Tao Daily (European Edition)”

Authors
Deping Sun, Yueyue Ma
Corresponding Author
Yueyue Ma
Available Online 2 November 2020.
DOI
https://doi.org/10.2991/assehr.k.201030.071How to use a DOI?
Keywords
Sing Tao Daily (European Edition), code switching, types of code-switching, motivations of code switching
Abstract
As a Chinese newspaper for European Chinese, Sing Tao Daily (European Edition) has a lot of code switching. The usage of various codes on its different pages is counted by using sentence as a unit in this article, which is found the newspaper’s code switching has the following characteristics: Firstly, the newspaper mainly focuses on intra-sentential switchings and inter-sentential switchings, with few tag-switchings; Secondly, the code switching frequency of different pages is also different. The frequency of code switching in news pages is low, and the frequency of code switching in entertainment and leisure pages is high, especially in the Hong Kong pages; Thirdly, the code switching of different pages is different. For example, it is mainly conversed between Mandarin and English for the international news, and mainly conversed between Mandarin and Cantonese for the Hong Kong page. In addition, it’s believed that many reasons for code-switching strategies used on newspaper are in the purpose of meeting the needs of readers and adjusting the discourse.
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Proceedings
2020 International Conference on Social Sciences and Big Data Application (ICSSBDA 2020)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
2 November 2020
ISBN
978-94-6239-266-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201030.071How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Deping Sun
AU  - Yueyue Ma
PY  - 2020
DA  - 2020/11/02
TI  - Code-Switching Characteristics and Motivation Analysis of “Sing Tao Daily (European Edition)”
BT  - 2020 International Conference on Social Sciences and Big Data Application (ICSSBDA 2020)
PB  - Atlantis Press
SP  - 355
EP  - 359
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201030.071
DO  - https://doi.org/10.2991/assehr.k.201030.071
ID  - Sun2020
ER  -