Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)

Lok Baintan Floating Market: The Ecotourism Potential of Rural Communities

Authors
Ersis Warmansyah Abbas, Mutiani, Muhammad Rezky Noor Handy, Rizky M. Shaleh, Noorya Tasya Febrylia Witari Hadi
Corresponding Author
Ersis Warmansyah Abbas
Available Online 24 February 2021.
DOI
https://doi.org/10.2991/assehr.k.210222.060How to use a DOI?
Keywords
Tourism, ecotourism, river tourism
Abstract
The tourism sector demands innovation to continue to be able to attract the attention of tourists. Innovation is not only in the context of improving infrastructure but also changing the mindset of tourist destinations based on environmental beauty. This mindset change is known as the concept of ecotourism. Ecotourism requires the development of local potential as the main attraction as in the Lok Baintan floating market. This article describes the potential of ecotourism in Lok Baintan Village using a qualitative approach with the descriptive method of the Miles and Huberman models. The results of the study illustrate that the Lok Baintan Floating Market was originally a traditional market for the fulfillment of the economic activities of the Lok Baintan Village. However, the Lok Baintan floating market was later developed as a tourist destination. The uniqueness of Lok Floating Market in bringing, bidding, and trading merchandise on a boat that is pedaled by the merchant itself as a tourist attraction as natural and cultural beauty in the Lok Baintan Floating Market. Ecotourism in the Lok Baintan floating market has become the main icon of river tourism attractions since 2016 through the South Kalimantan visit program.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 February 2021
ISBN
978-94-6239-340-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210222.060How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ersis Warmansyah Abbas
AU  - Mutiani
AU  - Muhammad Rezky Noor Handy
AU  - Rizky M. Shaleh
AU  - Noorya Tasya Febrylia Witari Hadi
PY  - 2021
DA  - 2021/02/24
TI  - Lok Baintan Floating Market: The Ecotourism Potential of Rural Communities
BT  - Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)
PB  - Atlantis Press
SP  - 368
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210222.060
DO  - https://doi.org/10.2991/assehr.k.210222.060
ID  - Abbas2021
ER  -