Floating Market Tourism Area: Sustainable Tourism Management Strategy
Deasy Arisanty, Eva Alviawati, Faisal Arif Setiawan, Sidharta Adyatma, Akhmad Munaya Rahman
Available Online 24 February 2021.
- https://doi.org/10.2991/assehr.k.210222.070How to use a DOI?
- Strategy, management, sustainable, tourism
- Floating market tourism area Lok Baintan is a unique tourist area in Indonesia. However, the existence of this floating market is still not well managed, so it is less developed. The purpose of this study is to analyze the potential, weaknesses, opportunities, and threats in the management of the Lok Baintan tourism area and determine the sustainable management strategy of the Lok Baintan Floating Market tourism area. Respondents in this study are traders who trade in Lok Baintan Floating Market by 6 people, manager of the Lok Baintan tourism area and at the same time the village head of Lok Baintan by 1 person, and the Tourism Office of South Kalimantan Province by 1 person. SWOT analysis is used to determine the strategy in the management of this tourist area. The results showed that the strategy in the management of this tourism area is to complete tourism facilities, tourism product innovation, enhancing the quality of tourism actors, regeneration of tourism actors, and financial support for enhancing tourism product and facility innovations. The synergy between local government policies and the community as tourism actors is needed to create tourism activities sustainable.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Deasy Arisanty AU - Eva Alviawati AU - Faisal Arif Setiawan AU - Sidharta Adyatma AU - Akhmad Munaya Rahman PY - 2021 DA - 2021/02/24 TI - Floating Market Tourism Area: Sustainable Tourism Management Strategy BT - Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020) PB - Atlantis Press SP - 417 EP - 422 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210222.070 DO - https://doi.org/10.2991/assehr.k.210222.070 ID - Arisanty2021 ER -