Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)

Entrepreneurial Survival Values on Tanggui Craftsmen Within the Creative Economy Context

Authors
Ika Sakti Wulandari, Rizali Hadi, Muhammad Rahmattullah, Ananda Setiawan
Corresponding Author
Ika Sakti Wulandari
Available Online 24 February 2021.
DOI
https://doi.org/10.2991/assehr.k.210222.062How to use a DOI?
Keywords
Values, survival, entrepreneurship, tanggui
Abstract
This research is intended to describe the values of entrepreneurship survival on the tanggui craftsmen in Alalak Selatan district located on Banjarmasin city. This research uses descriptive qualitative approach and primary data source obtained through observations and in-depth interviews using analysis technique of Miles and Huberman. The key informants in this research are tanggui craftsmen. The results show that the values of entrepreneurship survival are still developed and adopted among the tanggui craftsmen. Those values are manifested within strategy forms which are: 1) customer selection as the strategy for winning the market; 2) product heterogeneity in shape, size and price as the product expansion; 3) selling price strategy to increase customer demand; and 4) product quality strategy based on raw material quality and tidiness of the product. Those developing values are being affected by some factors such as: 1) environmental conditions such as accessible raw material, tradition, culture and kinship value embraced by the society; 2) the personal characteristic of the founder; 3) using ‘bekawanan’ strategy as the industry structure; and 4) having related work experience before starting the profession as a tanggui craftsmen.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 February 2021
ISBN
978-94-6239-340-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210222.062How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ika Sakti Wulandari
AU  - Rizali Hadi
AU  - Muhammad Rahmattullah
AU  - Ananda Setiawan
PY  - 2021
DA  - 2021/02/24
TI  - Entrepreneurial Survival Values on Tanggui Craftsmen Within the Creative Economy Context
BT  - Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020)
PB  - Atlantis Press
SP  - 376
EP  - 382
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210222.062
DO  - https://doi.org/10.2991/assehr.k.210222.062
ID  - Wulandari2021
ER  -