Entrepreneurial Survival Values on Tanggui Craftsmen Within the Creative Economy Context
Ika Sakti Wulandari, Rizali Hadi, Muhammad Rahmattullah, Ananda Setiawan
Ika Sakti Wulandari
Available Online 24 February 2021.
- https://doi.org/10.2991/assehr.k.210222.062How to use a DOI?
- Values, survival, entrepreneurship, tanggui
- This research is intended to describe the values of entrepreneurship survival on the tanggui craftsmen in Alalak Selatan district located on Banjarmasin city. This research uses descriptive qualitative approach and primary data source obtained through observations and in-depth interviews using analysis technique of Miles and Huberman. The key informants in this research are tanggui craftsmen. The results show that the values of entrepreneurship survival are still developed and adopted among the tanggui craftsmen. Those values are manifested within strategy forms which are: 1) customer selection as the strategy for winning the market; 2) product heterogeneity in shape, size and price as the product expansion; 3) selling price strategy to increase customer demand; and 4) product quality strategy based on raw material quality and tidiness of the product. Those developing values are being affected by some factors such as: 1) environmental conditions such as accessible raw material, tradition, culture and kinship value embraced by the society; 2) the personal characteristic of the founder; 3) using ‘bekawanan’ strategy as the industry structure; and 4) having related work experience before starting the profession as a tanggui craftsmen.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ika Sakti Wulandari AU - Rizali Hadi AU - Muhammad Rahmattullah AU - Ananda Setiawan PY - 2021 DA - 2021/02/24 TI - Entrepreneurial Survival Values on Tanggui Craftsmen Within the Creative Economy Context BT - Proceedings of the 2nd International Conference on Social Sciences Education (ICSSE 2020) PB - Atlantis Press SP - 376 EP - 382 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210222.062 DO - https://doi.org/10.2991/assehr.k.210222.062 ID - Wulandari2021 ER -