The empirical analysis of the effect of competitive strategy on business performance——Taking real estate industry as an example

DOI

10.2991/icssed-19.2019.69How to use a DOI?

Keywords

Business Performance, Low-cost Strategy, Differentiation Strategy

Abstract

Three factors were built by using confirmatory factor analysis to reflect the influence of competitive strategy on business performance based on the financial data from 10 Chinese listed real estate companies. The influence of strategy location on the short-term and long-term business performance was also analyzed. The results showed that low-cost and differentiation strategy both promoted business performance, and the impacts from differentiation strategy were more obvious. The differentiation strategy was better than low-cost strategy in creating competitive advantages.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Hongli
PY  - 2019/05
DA  - 2019/05
TI  - The empirical analysis of the effect of competitive strategy on business performance——Taking real estate industry as an example
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 375
EP  - 379
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.69
DO  - 10.2991/icssed-19.2019.69
ID  - Hongli2019/05
ER  -