Analysis of the Influence of Internet Negative Word-of-mouth on College Students' tourism Product Negative Purchase Intention

DOI

10.2991/icssed-19.2019.93How to use a DOI?

Keywords

Internet negative word-of-mouth, negative purchase intention, self-construal.

Abstract

This article aims to study the relationship between the negative information on travel products and the negative purchase intention of college students. Based on theoretical analysis and logical reasoning, this paper believes that the negative reputation of tourism product network is positively related to the negative purchase intention (from the quality, quantity, professionalism of the negative information itself, and the relationship between the senders and the receivers. The relationship between the tightness starts to explore the impact on negative purchase intentions, and the consumer self-construction type regulates the relationship between the two factors. For example, the independent self-construction type of consumers will be reduced relationship. The data analysis results support the assumptions in this paper. Based on it, the article proposes how to deal with Internet negative word-of-mouth.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Huijuan
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of the Influence of Internet Negative Word-of-mouth on College Students' tourism Product Negative Purchase Intention
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 485
EP  - 489
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.93
DO  - 10.2991/icssed-19.2019.93
ID  - Huijuan2019/05
ER  -