Association Analysis of Supermarket Products Based on RapidMiner

DOI

10.2991/assehr.k.200331.054How to use a DOI?

Keywords

association rules, bundle sale, supermarket, marketing

Abstract

With the development of information technology and database technology, information data has shown explosive growth. However, in the face of huge amounts of data, people are often confused and unable to discover the hidden knowledge and rules of the data, resulting in a waste of resources. This article uses the RapidMiner tool to analyze the data of the supermarket, analyze the products, and give examples of modeling and marketing suggestions, which has strong practical value.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Dongxiu Ye
PY  - 2020
DA  - 2020/04/02
TI  - Association Analysis of Supermarket Products Based on RapidMiner
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 253
EP  - 259
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.054
DO  - 10.2991/assehr.k.200331.054
ID  - Ye2020
ER  -