Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

Analysis on the Impact of Value and Risk Perception on Investment Behavior of Agriculture Product Quality and Safety

Authors
Qi Chen, Huili Yao
Corresponding Author
Qi Chen
Available Online 8 April 2021.
DOI
https://doi.org/10.2991/assehr.k.210407.063How to use a DOI?
Keywords
prospect theory, value perception, quality and safety, evolutionary game
Abstract
The prospect theory is introduced into the evolutionary game to construct the profit perception matrix of the decision-maker of quality and safety investment which is more in line with the actual situation, and deduces the sufficient conditions and influencing factors for the production enterprises not to carry out the quality and safety investment behavior, which is verified by numerical simulation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Qi Chen
AU  - Huili Yao
PY  - 2021
DA  - 2021/04/08
TI  - Analysis on the Impact of Value and Risk Perception on Investment Behavior of Agriculture Product Quality and Safety
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 318
EP  - 321
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.063
DO  - https://doi.org/10.2991/assehr.k.210407.063
ID  - Chen2021
ER  -