Analysis on the Impact of Value and Risk Perception on Investment Behavior of Agriculture Product Quality and Safety
- 10.2991/assehr.k.210407.063How to use a DOI?
- prospect theory, value perception, quality and safety, evolutionary game
The prospect theory is introduced into the evolutionary game to construct the profit perception matrix of the decision-maker of quality and safety investment which is more in line with the actual situation, and deduces the sufficient conditions and influencing factors for the production enterprises not to carry out the quality and safety investment behavior, which is verified by numerical simulation.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qi Chen AU - Huili Yao PY - 2021 DA - 2021/04/08 TI - Analysis on the Impact of Value and Risk Perception on Investment Behavior of Agriculture Product Quality and Safety BT - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) PB - Atlantis Press SP - 318 EP - 321 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210407.063 DO - 10.2991/assehr.k.210407.063 ID - Chen2021 ER -