Research on the Audit Index System of Recipients in Public Welfare Crowdfunding Based on Kano Model
Ao Chen, Jingren Liang, Fan Ye
Available Online 8 April 2021.
- https://doi.org/10.2991/assehr.k.210407.128How to use a DOI?
- Public welfare crowdfunding, Social trust, Kano model, Better-Worse index, Importance analysis
- With the frequent occurrence of donation fraud in China’s public welfare crowdfunding industry, how to accurately identify “who is the most in need of help” has become a key issue.So as to further improve the fairness and rationality of charitable funding and promote the public welfare crowdfunding industry to form a benign sense of social trust.In this paper, the traditional and improved Kano model functional analysis method is used to identify and classify the index attribute, and the priority of importance about the audit index is completed by combining the Better-Worse index analysis method.On the basis of the research on the priority of indicators, relevant reference suggestions on the verification and identification of recipients are put forward, which is helpful for the government to build an effective, scientific and authoritative social operation mechanism of public welfare crowdfunding.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ao Chen AU - Jingren Liang AU - Fan Ye PY - 2021 DA - 2021/04/08 TI - Research on the Audit Index System of Recipients in Public Welfare Crowdfunding Based on Kano Model BT - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) PB - Atlantis Press SP - 668 EP - 679 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210407.128 DO - https://doi.org/10.2991/assehr.k.210407.128 ID - Chen2021 ER -