Crisis Communication Tactics of Chinese Internet Influencers

DOI

10.2991/assehr.k.210407.071How to use a DOI?

Keywords

Internet influencers, crisis, public relations

Abstract

This essay aims to find out what crisis that internet influencers may possibly meet based on current examples and how they can act for effective crisis communications, some may be particular to Chinese internet influencers. By collecting and analyzing the current examples of the crisis of Chinese internet influencers, I’ve summarized them into five types: improper remarks, messy private life, negative public influences, deceit, and management conflict.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shang Junyi
PY  - 2021
DA  - 2021/04/08
TI  - Crisis Communication Tactics of Chinese Internet Influencers
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 362
EP  - 365
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.071
DO  - 10.2991/assehr.k.210407.071
ID  - Junyi2021
ER  -