Research on How to Perceive Their Behavior for International High School Students Based on Using TikTok with Semi-Structured Interview

DOI

10.2991/assehr.k.210407.151How to use a DOI?

Keywords

International high school students, teenagers, TikTok, behavior, semi-structured interviews, influence of using TikTok

Abstract

For this technologically advanced century, much more software emerged to attract people’s attention, the genres of the software including entertainments, education, international as well as government issues. Then, a social media software named TikTok appeared and soon catches the public’s attention, especially the high school teenagers. TikTok uses big data to push videos to its users according to their interests and time expends on a different genre of videos. Every user can post, like, and comment on the videos. It was also confirmed that TikTok had become a platform of online marketing with the appearance of live broadcasting function. In other words, this software is also playing a vital role in people’s daily life. In light of this phenomenon, this paper aims to delve into how international high school students perceive their behaviors of using and enjoying the videos of TikTok by semi-structured interviews. The results show that the reflections toward TikTok among high school students are opposite and therefore, can be defined as ‘keepers’ and ‘uninstallers. Furthermore, although the consumer needs increase as the advertisements from live-broadcasting increase, no male interviewers show the increase of consumer needs. The reason behind it is due to that most genres of advertisements are about cosmetics and household items, which attract female users more.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuan Liang
PY  - 2021
DA  - 2021/04/08
TI  - Research on How to Perceive Their Behavior for International High School Students Based on Using TikTok with Semi-Structured Interview
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 796
EP  - 799
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.151
DO  - 10.2991/assehr.k.210407.151
ID  - Liang2021
ER  -