Research on the Impact of COVID-19 Epidemic on China’s Retail E-Commerce Industry

DOI

10.2991/assehr.k.210407.060How to use a DOI?

Keywords

COVID-19, e-commerce, new retail, industrial chain

Abstract

While the COVID-19 epidemic has had an unprecedented impact and impact on the traditional economic model, it has played a huge role in promoting the new retail industry. Under the COVID-19 epidemic, on the one hand, the new retail industry chain successfully penetrated into the fresh food field, which raised the awareness of industry chain management in the industry and formed a new format. On the other hand, as consumers develop new consumption habits, the new retail industry chain will be highly integrated with online and offline businesses, and will continue to broaden the customer base through social marketing and digital technology, and accelerate the integration within the industry chain.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengcheng Lv
PY  - 2021
DA  - 2021/04/08
TI  - Research on the Impact of COVID-19 Epidemic on China’s Retail E-Commerce Industry
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 298
EP  - 302
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.060
DO  - 10.2991/assehr.k.210407.060
ID  - Lv2021
ER  -