Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

Analysis of Apple’s Marketing Strategy

Authors
Binghui Lan
Corresponding Author
Binghui Lan
Available Online 8 April 2021.
DOI
10.2991/assehr.k.210407.026How to use a DOI?
Keywords
Apple Inc, Marketing strategy, Company, Analysis
Abstract

Marketing has several meanings, one of which is defined as a kind of business activity to realize the consumption needs and satisfy the enterprise’s purpose. This paper mainly analyzes the current corporate marketing situation of Apple Inc. by combining the market field of Apple and studying the marketing strategy of Apple. The author also explains the problems caused by Apple’s marketing strategy, which is formulated by its current market environment and its own development characteristics, and puts forward solutions. In order to give suggestions of marketing strategies for other companies, it is of significance to analyze Apple Inc., so that it can be better understood. In addition, after the analysis, other companies can get assistance in judging the marketing strategy and means.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 April 2021
ISBN
10.2991/assehr.k.210407.026
ISSN
2352-5398
DOI
10.2991/assehr.k.210407.026How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Binghui Lan
PY  - 2021
DA  - 2021/04/08
TI  - Analysis of Apple’s Marketing Strategy
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 128
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.026
DO  - 10.2991/assehr.k.210407.026
ID  - Lan2021
ER  -