How Does User Experience Affect Network Effects of Social Media Platforms?

DOI

10.2991/assehr.k.210407.024How to use a DOI?

Keywords

Network Effects, User Experience, Demographic Effects, Platform Functionality, User Privacy, Platform Distrust and Misinformation, Social Anxiety, Platform-based Advertisements and Businesses

Abstract

The success of social media platforms depends significantly on whether it is able to create large network effects such that advertisers and businesses are attracted to their platforms. The sole purpose of social media platforms is to get people to interact through different types of communication, including text chat, video chat, image, post, etc. How comfortable users are when they use a social media platform decides whether they will stay on that platform and participate. Therefore, user decision and participation in social media platforms play an important role in determining the scale of network effects. This paper mainly focuses on how user experience influences network effects of social media platforms. User experience can be affected in many aspects, and this paper discusses aspects of demographic effects, platform functionality, user privacy, distrust and misinformation, social anxiety, and platform-based advertisements and businesses. To assess how those factors affect user experience, several surveys and data are collected from the Internet.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guanbiao Li
PY  - 2021
DA  - 2021/04/08
TI  - How Does User Experience Affect Network Effects of Social Media Platforms?
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.024
DO  - 10.2991/assehr.k.210407.024
ID  - Li2021
ER  -