Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

Promotional Strategy Considering Consumer Platform Preferences

Authors
Yan Yifang
Corresponding Author
Yan Yifang
Available Online 8 April 2021.
DOI
https://doi.org/10.2991/assehr.k.210407.118How to use a DOI?
Keywords
promotion, advance sale, platform preference, logistics service level
Abstract

In the form of joining e-commerce platforms, an online advance model consisting of a platform Operator and a platform Resident has been established. Considering the influence of consumers’ platform preferences and price discount coefficients on advance pricing and logistics service level decisions under the deposit inflation rule, the optimal pricing and logistics service level decisions of platform Operator and a platform Resident during promotion are obtained.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 April 2021
ISBN
978-94-6239-360-8
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210407.118How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yan Yifang
PY  - 2021
DA  - 2021/04/08
TI  - Promotional Strategy Considering Consumer Platform Preferences
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 612
EP  - 616
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.118
DO  - https://doi.org/10.2991/assehr.k.210407.118
ID  - Yifang2021
ER  -