Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

Research on the Influencing Factors of Serial Crowdfunding Financing Performance Based on ELM Theory

Authors
Zhong Yumei, Li Jingdong
Corresponding Author
Li Jingdong
Available Online 8 April 2021.
DOI
https://doi.org/10.2991/assehr.k.210407.057How to use a DOI?
Keywords
Crowdfunding, serial crowdfunding, financing performance, ELM
Abstract
Serial crowdfunding has increasingly become a financing channel for small and micro enterprises, and plays an important role in promoting the development of enterprises. Based on the ELM model, from the perspective of investors, we constructed a serial crowdfunding financing performance model to explore the impact of the central route and peripheral route on the performance of serial crowdfunding financing. We analyzed 209 observation samples from “Modian Network”. The result showed that: the previous project financing performance and crowdfunders’ experience (peripheral route factors) have significant impact on the financing performance of later project; the quality of later project (central route factors) has significant impact on the financing performance of later project; the impact of the central route on the financing performance of the later projects is stronger than the peripheral route. The findings expand the application of ELM theory and improve the performance of serial crowdfunding financing.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhong Yumei
AU  - Li Jingdong
PY  - 2021
DA  - 2021/04/08
TI  - Research on the Influencing Factors of Serial Crowdfunding Financing Performance Based on ELM Theory
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 284
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.057
DO  - https://doi.org/10.2991/assehr.k.210407.057
ID  - Yumei2021
ER  -