Discussion on Network Marketing of China Railway Express Return Capacity Based on Planned Transport

DOI

10.2991/assehr.k.210407.087How to use a DOI?

Keywords

China Railway Express return, Transport organization, Network marketing, Demand analysis, Information collection and release

Abstract

As the Belt and Road Initiative continues to develop, China Railway Express becomes the important way for import and export merchant to carry out trade transportation between Chinese and countries along the “One Belt and One Road”. Based on the analysis of the actual operation situation of China Railway Express, this paper discusses the online marketing of transportation capacity under the planning mode of transportation. The contents include: analysing the demand for information collection, clarifying the information service function, and formulating the collection and release mechanism, so as to provide ideas for the optimization of information transmission modes and construction of transportation informatization when the China Railway Express return journey is used for import and export trade, and explore a relatively efficient and convenient way of sourcing organization, improve the operation quality of China Railway Express, promote the implementation of the “Belt and Road Initiative”.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Zhang
AU  - Xi’an Sun
PY  - 2021
DA  - 2021/04/08
TI  - Discussion on Network Marketing of China Railway Express Return Capacity Based on Planned Transport
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 444
EP  - 447
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.087
DO  - 10.2991/assehr.k.210407.087
ID  - Zhang2021
ER  -