Research on the Development Path of “Yin Yang and Five Elements” Cultural Creative Products Based on Cross-border E-commerce
- 10.2991/assehr.k.210407.179How to use a DOI?
- Traditional Chinese Medicine Culture, Cross-border E-commerce, Cultural and Creative Products
With the rapid development of science and technology, the competition between countries has shifted from pure competition on the level of science and technology to competition on technological and cultural strength. Cultural soft power has become an important yardstick for measuring the development level of countries and regions. Traditional Chinese medicine is Chinese unique medical science and excellent traditional culture, and it is the great creation and precious wealth of the Chinese nation. Carrying forward the culture of traditional Chinese medicine helps to improve Chinese cultural soft power. In recent years, China has stepped up its efforts to support the Chinese medicine industry, which has opened a golden age for the development of Chinese medicine. Finding and innovating the popularization and inheritance of Chinese medicine culture is an important topic that urgently needs research. The article takes the theory of “yin and yang and five elements” as the starting point and combines the characteristics of traditional Chinese medicine cultural products and the development status of the cross-border e-commerce industry to explore the dilemma and path of the “yin and yang five elements” traditional Chinese medicine cultural and creative products on cross-border e-commerce platforms. Exploration and research have provided new paths and methods for the spread and promotion of Chinese medicine culture.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lidong Xie AU - Guang Chen PY - 2021 DA - 2021/04/08 TI - Research on the Development Path of “Yin Yang and Five Elements” Cultural Creative Products Based on Cross-border E-commerce BT - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) PB - Atlantis Press SP - 953 EP - 959 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210407.179 DO - 10.2991/assehr.k.210407.179 ID - Xie2021 ER -