Analysis of NBA Business Strategy
- 10.2991/assehr.k.210407.134How to use a DOI?
- NBA, Business model, Cartel, Celebrity effect, Statistic
NBA is a huge sports league with a reasonable sum of business value. In order to run such a giant alliance, managers and components need to follow a complex managing system that will ultimately bring benefits to every part of the league. As a success, the business model of the NBA provides an example for other institutions to better manage enterprises and to gain profit.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yanbo Jin PY - 2021 DA - 2021/04/08 TI - Analysis of NBA Business Strategy BT - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021) PB - Atlantis Press SP - 706 EP - 709 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210407.134 DO - 10.2991/assehr.k.210407.134 ID - Jin2021 ER -