Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)

Analysis of NBA Business Strategy

Authors
Yanbo Jin
Corresponding Author
Yanbo Jin
Available Online 8 April 2021.
DOI
https://doi.org/10.2991/assehr.k.210407.134How to use a DOI?
Keywords
NBA, Business model, Cartel, Celebrity effect, Statistic
Abstract
NBA is a huge sports league with a reasonable sum of business value. In order to run such a giant alliance, managers and components need to follow a complex managing system that will ultimately bring benefits to every part of the league. As a success, the business model of the NBA provides an example for other institutions to better manage enterprises and to gain profit.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Yanbo Jin
PY  - 2021
DA  - 2021/04/08
TI  - Analysis of NBA Business Strategy
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 706
EP  - 709
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.134
DO  - https://doi.org/10.2991/assehr.k.210407.134
ID  - Jin2021
ER  -