Experiment Test Design of Consumption Accompanying Behavior in VR Environment

DOI

10.2991/icsshe-16.2016.23How to use a DOI?

Keywords

virtual reality, consumption accompanying, experiment method, scene simulation

Abstract

This paper mainly used the virtual 3D glasses technology to make an experimental test about the consumer behavior, analyzed how to build up a VR test-based platform, and explored an effective way of making the behavioral experiments. The experiment's design is based on constructing a PC VR environment and choosing the designated 3D virtual consumption accompanying scenes. Under the observations of the controlling group, the paper gets the effective experimental feedback and analyzes the linkage and relationships between the customers' psychological activity and their behavior motivation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunying Cui
AU  - Yunqian He
PY  - 2016/07
DA  - 2016/07
TI  - Experiment Test Design of Consumption Accompanying Behavior in VR Environment
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 87
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-16.2016.23
DO  - 10.2991/icsshe-16.2016.23
ID  - Cui2016/07
ER  -