Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform
- 10.2991/icsshe-16.2016.134How to use a DOI?
- micro-blog, university community, market resource, integrating strategy
This paper analyzes market structure around the university community, consumption structure of college teachers and students and analyzes the possibility of combining market resources around the university communities by means of micro-blog. Moreover, micro-blog can provide technology, marketing, management and service functions for entrepreneurs. In the end, entrepreneurs are suggested to provide life convenience for college teachers, students as well as community residents nearby in the following four areas: information enquiry, online meal-ordering, preferential promotion and tourism promotion.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Peng Chen AU - Xiaoting Zheng PY - 2016/07 DA - 2016/07 TI - Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform BT - Proceedings of the 2016 2nd International Conference on Social Science and Higher Education PB - Atlantis Press SP - 533 EP - 536 SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-16.2016.134 DO - 10.2991/icsshe-16.2016.134 ID - Chen2016/07 ER -