Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth

DOI

10.2991/icsshe-18.2018.216How to use a DOI?

Keywords

O2O, value growth, catering enterprises, O2O mode

Abstract

The purpose of this article is to explore the trend of O2O promoting the value growth of catering enterprises. The basic research object of the article is catering enterprises on the third party O2O platform. Based on the data of the O2O platform, the paper explores that O2O platform has changed the operation status of small and micro catering enterprises and has shown a new trend. According to the directive law of the consumer price curve PCC, the representation index of value growth and the corresponding value space are presented and discussed to show the new trend.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingjing Zhao
AU  - Lianpeng Liu
PY  - 2018/09
DA  - 2018/09
TI  - Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth
BT  - Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.216
DO  - 10.2991/icsshe-18.2018.216
ID  - Zhao2018/09
ER  -