Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth
Jingjing Zhao, Lianpeng Liu
Available Online September 2018.
- https://doi.org/10.2991/icsshe-18.2018.216How to use a DOI?
- O2O, value growth, catering enterprises, O2O mode
- The purpose of this article is to explore the trend of O2O promoting the value growth of catering enterprises. The basic research object of the article is catering enterprises on the third party O2O platform. Based on the data of the O2O platform, the paper explores that O2O platform has changed the operation status of small and micro catering enterprises and has shown a new trend. According to the directive law of the consumer price curve PCC, the representation index of value growth and the corresponding value space are presented and discussed to show the new trend.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jingjing Zhao AU - Lianpeng Liu PY - 2018/09 DA - 2018/09 TI - Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth BT - 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/icsshe-18.2018.216 DO - https://doi.org/10.2991/icsshe-18.2018.216 ID - Zhao2018/09 ER -