Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth

Authors
Jingjing Zhao, Lianpeng Liu
Corresponding Author
Jingjing Zhao
Available Online September 2018.
DOI
https://doi.org/10.2991/icsshe-18.2018.216How to use a DOI?
Keywords
O2O, value growth, catering enterprises, O2O mode
Abstract
The purpose of this article is to explore the trend of O2O promoting the value growth of catering enterprises. The basic research object of the article is catering enterprises on the third party O2O platform. Based on the data of the O2O platform, the paper explores that O2O platform has changed the operation status of small and micro catering enterprises and has shown a new trend. According to the directive law of the consumer price curve PCC, the representation index of value growth and the corresponding value space are presented and discussed to show the new trend.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2018
ISBN
978-94-6252-687-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsshe-18.2018.216How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jingjing Zhao
AU  - Lianpeng Liu
PY  - 2018/09
DA  - 2018/09
TI  - Research on O2O's Connotation of Promoting Catering Enterprises’ Value Growth
BT  - 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.216
DO  - https://doi.org/10.2991/icsshe-18.2018.216
ID  - Zhao2018/09
ER  -