Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

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220 articles

The Image of the Profession of Communicator through the Student’s View -- on the Material of the Research Conducted at the RUDN University in December 2016

Yulia N. Zemskaya, Anna V. Glagoleva, Evgeniya A. Kuznetsova
At the end of 2016 Institute of World Economy and Business of Peoples’ Friendship University of Russia (IWEB RUDN University) conducted the survey of the students of Bachelor and Master Degrees. The aim of the research was to identify the complex of representations of this target audience about social,...

Teaching Reform and Practice of ERP Course Based on OBE-TC Concept

Xiaoyu Wang, Qian Wang, Di Wu
Based on the concepts of OBE and TOPCARES-CDIO, Dalian Neusoft University of Information proposed the concept of OBE-TC education and teaching reform, aimed at the integration education through knowledge, ability and attitude of the students to cultivate talents with high quality. According to the OBE-TC...

The Experience and Enlightenment of the Integration of Rural Industries from France and Japan

Jie Zhu, Nan Lin
French rural tourism and Japanese “sixth industrialization” have positive effects in industrial chain extending, farmers’ income increasing, and agricultural economic developing. The integration of industries in rural China has not been going well. Therefore, the summary of the background, characteristics,...

Research on Methods of Improving the Teaching Quality of Liberal Arts Students in Electrical and Electronics Courses under the New Engineering Course

Panfeng Guo, Xin Li, Jiangzhou Cheng
Since the introduction of the "new engineering" in 2016, it has a great impact on the teaching and learning in colleges and universities. It is proposed that education and teaching should be intercrossed with science, humanities and engineering. Universities should cultivate compound and comprehensive...

The Study on the Comprehensive Assessment Management for the Mid-Term Screening of Postgraduate Students

Weiwei Li, Weiyang Chen
Education management of graduate students is very important in education. It is an important task to cultivate students with high quality, strong scientific research ability, strong practical ability and suitable for social development needs. Mid-term screening is a very important part of graduate training....

Will Domestic Economic Growth be affected by Postponed Retirement? -- From the perspective of labor capital

Ming Zhou, Jiangchao Jing
With economic growth model as a tool, the paper sets to analyze the effect of postponed retirement on domestic economic growth by taking into account the effect of such labor force-affected factors as adoption of two-child policy and increased fiscal input on education and fixed investment with alleviated...

Exploration on the Training Mode of Engineering Professionals in Agricultural Universities

Yu Shi, Weiyu Zhang, Hua Liu, Hongying Sun
Agriculture is the foundation of the country. Cultivating agricultural engineering talents will become an important way to promote the development of agricultural science and technology. The key to improving the core competitiveness of agricultural modernization is to rely on talents. The key to the...

Research on Quality Evaluation System of Practical Training for Engineering Majors in Local Agricultural Universities

Hua Liu, Yong Wei, Weiyu Zhang, Yu Shi
Practice training is an important part of the training program for engineering professionals in local agricultural universities. The monitoring and evaluation of teaching quality is very important. On the basis of a correct understanding of the basic problems of quality evaluation in the practical training...

Analysis on the Legal Regulation of Green Finance Development from the Perspective of Ecological Civilization

Hongji Wang, Jianhua Zhu
The 19th National Congress of the Communist Party of China proposed to promote the reform of the ecological civilization system, accelerate the establishment of a policy guidance and legal system for green production and consumption, and establish and improve the economic system for the sustainable development...

Instructional Design of Individualized Online Courses Based on the Characteristics of Learners

Hong Xie, Yanwen Ruan
Characteristics of learners would directly influence the learning performance in web context. Setting instructional design of online course should be based on the individual characteristics of learners, change the limitation of traditional instructional design, and meet the learning needs of learners....

Advanced Mathematics Teaching Reform Research Based on the Perspective of Traditional Chinese Medicine Application

Chunlan Mou
With the rapid development of information technology, Chinese medicine research has gradually changed from qualitative to quantitative research. In this process, mathematics has shown an increasingly important position. It is of vital importance to train students of traditional Chinese medicine colleges...

An Empirical Study about the Effect of Summer Holiday Pension on Physical and Mental Health of the Elderly

Ge Wen, Shuangshuang Tang
This article studies the influence of summer holiday pension on the physical and mental health of the elderly. Provide a basis for the healthy lifestyle choice of the elderly and for the care of the elderly by the government or institutions, so as to improve the quality of life of the elderly. Using...

The Construction of Hierarchical Experimental Teaching System of Economics and Management in Research Universities

Yuan Gao, Jun Feng, Min Zhang
This paper analyzes the existing experimental teaching development mode of economics and management, pointing out that such experimental teaching of economics and management in research universities cannot fully meet the demand of rapid development of social economy for the training of economic management...

Application of Micro-Video Teaching in Precision Agriculture

Ying Liu
Precision Agriculture is an important and comprehensive curriculum in undergraduate majors included agronomy, biotechnology, biological sciences and so on. By reason of the contents of this course are complex, indescribable and nonrepresentational, so that students often feel boring and confusing. When...

The Discussion Based on the Relationship between the Teachers and the Students of Higher Education in the New Period

Kun Zhang, Ting Huang
In the reform system of education in the new period, teacher-student relationship should be the focus of public attention. According to the analysis of the disharmony factors of the communication between teachers and students, and combining with the characteristics, the authors had put forward some measures,...

Building Innovation and Entrepreneurship Model School with Marine Characteristics by "Four-in-one" and "Multi-party Collaboration"

Guangya Zhang, Lingli Fan
Guangdong Ocean University has scientifically planned the reform of innovation and entrepreneurship education through improving the system and mechanism. Through the revision of the training program, the innovation and entrepreneurship education and professional education are deeply integrated, which...

Research on Blended Learning Mode of SPOC-based Computer Science Course for the Deaf

Zhili Liu, Yan Li, Hanjing Li, Dengfeng Yao
As one of the traditional courses of higher education in China, computer science course for the deaf college students has to be adjusted in teaching content, and the course presentation, learning mode as well. The traditional teaching mode should be blended for dynamic mode instead of static teaching,...

Research on “Internet +” Mobile Learning Mode Based on Wechat Public Platform

Yizhen Liu, Hongtao Zong, Chengxin Zhang, Yancao Liu
With the popularization of smart phones and the rapid development of "Internet +", this paper has introduced a teaching mode based on Wechat public platform mobile learning. In this paper, based on micro letter public platform of "Internet +" mobile learning research carried on the detailed design,...

The Opportunities and Challenges of "Belt and Road Initiative" in Current China from the Perspective of Risks

Chengfeng Jiang
At present, The Belt and Road Initiative contains huge development opportunities, but also faces with significant risks and challenges. A detailed analysis of its potential risks has important strategic significance to promoting Chinese comprehensive deepening reform and improves the level of opening...

Research on Key Problems in Construction and Implementation of AOL System from Perspective of AACSB Certification

Li Zheng
With the rapid growth of the scale of higher education and its internationalization development trend, the teaching quality of higher learning institutions is arousing extensive attention of the international community. To construct a scientific and efficient quality guarantee system of higher education...

Study on College Students' E-book Reading Status -- Taking the case study of Hubei Engineering University as an example

Chaiyun Wu
More and more domestic college students are favor of the E-book reading at present, but the status quo of reading quality is poor. In response to this condition, the thesis, based on the paper questionnaire and the depth of interview, analyzes many significant factors of influencing reading quality with...

A Three-dimensional Framework of Acculturation in translation of Musicals

Li Jin
In recent years, more and more classic western musicals have been staged in China with the dialogue and lyrics translated into Chinese, forming a new way of intercultural communication between Chinese and western theatrical arts. For the purpose of guiding the translation practice, this paper focuses...

Research on the Supervision System of Teaching Quality in Independent Colleges

Yuan Zhang, Jie Ren, Binrong Wang
To study the establishment of the teaching quality supervision system in the independent colleges , this paper takes the management department of Tianjin College of University of Science and Technology Beijing as an example. It introduces the basic situation of Tianjin College, the current situation...

Tentative Analysis of Dong Biwu's Thought on the Rule of Law

Chunying Chen, Tianliang Nan
Dong Biwu is one of pioneers and founders in new China to promote the rule of law. His thought on the rule of law has gone through a series of process from nascent stage to initial formation and to further development, which can stand the test of time and practice. However, due to historical background,...

Study on Incentive Mechanism of Grass-roots Management Team in Colleges and Universities -- Based on the Hierarchy of Needs Theory

Wei Yuan
In order to improve the enthusiasm and creativity of college workers, and establish and improve the incentive mechanism in colleges and universities, scholars at home and abroad have conducted in-depth exploration from different perspectives, and made a lot of experiments and efforts. However, the research...

Construction and Reform of Modern Digital Signal Processing Course in Background of Electric Power

Zheng Sun
This paper explores the teaching reform of Modern Digital Signal Processing course for graduate students majored in electric power engineering and information & communication engineering in electric power university. Based on the features of this curriculum, the reform was implemented through optimizing...

Building the Global Value Chain Dominated by Chinese Enterprises under the “One Belt One Road” Proposal

Haiyan Zhou, Zhimin Ren, Yueyue Zhang, Xiaoping Wang, Hui Li, Feng Hu
After the “one belt one road” was proposed, the “one belt one road” cooperation blueprint has been gradually developed from nil to some and from point to surface, which provides a development scheme with Chinese wisdom, joint negotiation, joint building, sharing, cooperation and win-win to the world,...

Research on the Help of “China Intellectual Made” in Promoting the Position of “One Road One Belt” Countries in the Global Value Chain

Haiyan Zhou, Xiaoping Wang, Yueyue Zhang, Zhimin Ren, Guifang He, Hongwei Wang, Jun Li, Jianping Yu, Ting Wu, Hui Li, Feng Hu
The economic globalization produced the new international division system of the global value chain. Under the broad background of the economic globalization, the global value chain has undoubtedly become the key chain in the cycling and interaction of the world economy. The countries who obtain the...

Study on Bilingual Teaching Reform of Applied Business Talent SPI Ability Chain

Zhixia Zhou, Peng Liu
This thesis aimed to improve the ability of applied-type business talents through the implementation of bilingual teaching under the background of education internationalization. By using field research and comparative analysis methods, it discovered that SPI ability chain bilingual educating system...

Human Factor Analysis about Human Error on Aviation Maintenance

Rong Cheng
The purpose of this study was to analysis the human factors that contribute to maintenance errors and making corrective actions to eliminate or reduce the probability of future, similar errors. With the help of the human factor theory, through deep analysis and research to maintenance-related aviation...

Transformation from Local Universities to Application-oriented Universities in China: 4 Core Elements

Ye Zhang
Nowadays, the transformation from local universities to application-oriented universities has become an important national development strategy. However, there are many problems in the process of transformation, which are mainly reflected in university orientation, teaching staff, university-enterprise...

Exploration on Biochemistry Teaching Reform for Food Major under the MOOC Environment

Feng Ding, Xingli Zhang
The rise of MOOC worldwide has brought the unprecedented shocks and challenges to the traditional class teaching. Although the content of biochemistry courses in the MOOC resource of the universities at home and abroad has continued to increase, the systematic analysis and studies for the application...

A Cloud-Based Experimental Teaching System for Network Engineering Specialty

Junyong Tang, Feng Xiao
In order to cultivate innovative and entrepreneurial talents for network engineering specialty, a novel experimental teaching system was designed. The fresh system adopted new methods promoting the students' study interest and enthusiasm. Three experimental steps were designed and each step provided...

An Exploration of Informationized Blended College English Teaching Model

Yanghua Peng
This article tries to explore new college English teaching and learning modes based on the blended teaching approach in EFL. Under the direction of “Education Informationization 'The Thirteenth Five-Year' Plan” and “The Guidelines on College English Teaching”, this paper holds that it is vital and indispensable...

Research on the Construction of the Long-Effect Mechanism of the Party's Mass Line

Jianfeng Liu
This article is a comprehensive analysis of the construction of the long-effect mechanism of the party's mass line. A general model of the converter, which is the needs to enhance the ability of the people to work and innovate the mechanism and methods of the people work, is first established. To obtain...

Introduction of Microlecture into Experimental Teaching against the Background of New Engineering

Hui Wang, Bo Hong
In order to meet the requirement in the computer network course of the new engineering, this paper proposed to introduce a fresh teaching method, microlecture, to the experimental teaching. Combined with the implementation of microlecture, the adaptive educational assistance, and the knowledge mapping...

Research on the Tourism Public Opinion of Lijiang River Scenic Spot Based on Content Analysis Method

Kaibo Zhou, Tong Yang
This paper analyzes the tourism public opinion in Lijiang River scenic spot and puts forward some suggestions for improvement. By using the content analysis method and using the ROST CM6 word segmentation system and the Bazhuayu content mining software, this paper analyzes the tourists’ tourism public...

The Technical Training in Normal Science Students Based on Core Literacy

Guoxing Dai, Yunxia Wu, Xingxing Sun, Xinyue You
The subject takes the problems in the evaluation of normal science students ' technical training as the starting point of the study. With regard to the 33 items of regular training, the Open Questionnaire is designed to conduct a qualitative survey of 134 mathematics normal science students (who are...

Construction of Signal Processing Course Group for Electrical Information Major Disciplines

Yu Shang, Mengqiao Lu
Signal processing courses are the important basic courses of electronic information major. With the development of information technology, the application of signal processing has become much more widely. Nearly all the electricity-related majors offer such courses. However, the connotation of such courses...

A Study of Practical Training Module for Application-oriented Undergraduate Tourism Management Based on Student Satisfaction: A Case Study of Tianhua College of Shanghai Normal University

Jiaxiu Guo, Na Hu
Practical teaching plays a key role in training system for tourism professionals. This paper takes the whole student of Tourism Management of Tianhua College of Shanghai Normal University as the research object, and adopts a combination of questionnaire survey and interview method to conduct a research...

Analysis of Circulation Competitiveness of Yunnan Tobacco Enterprise in China

Shen Shen, Hui Yan
With the development of supply side structural reforms, circulation of tobacco products is controlled by strong administrative intervention and inhibited by the serious local protectionism under the national monopoly system. In this paper, it does empirical research by principal component analysis and...

A Survey on the Employment Status of Higher Vocational Graduates in Tianjin -- Taking Tianjin Vocational Institute as an Example

Liying Liu, Renjie Yang, Shuwen Wang, Guimei Dong
In recent years, the state and society pay more and more attention to higher vocational education, and the employment problem of higher vocational graduates is also more and more severe. For the increasingly severe employment situation, the employment problem of higher vocational graduates has been widely...

Study on the Present Situation and Improvement Strategy of Work-integrated Learning in Higher Vocational Colleges

Liying Liu, Renjie Yang, Guofeng Bian, Shuwen Wang
The work-integrated learning is the basic way to cultivate applied talents in higher vocational colleges. It is the common need of the development of higher vocational education and the development of industry and enterprise. However, there are many problems in the implementation process of work-integrated...

The Exploration and Practice of Seminar Teaching Method in Professional Graduate Education

Xin Song, Lei Yang, Yu Shi, Yanhong Du
According to the training target of professional graduate education in China, the research on the teaching mode reform based on the Seminar teaching method was proposed. The Seminar teaching method target was clarified. Then the “Information retrieval” course was taken as an example. And the Seminar...

Perplexity and Countermeasures: the Analysis of the Elements of the Transformation and Development of New Universities

Liang-Yong Huang
The transformation and development of newly-built colleges and universities are the strategic measure of national higher education, which is an important guarantee for the upgrading of economic transformation and the supply-side structural reform. This paper summarizes and analyzes the main problems...

How University Students’ “Double Chuang” (Innovation and Entrepreneurship) Steps Out from “Three Highs” and “Three Lows”? -- Based on the Research of Universities in Jiangxi, Zhejiang and Hubei

Xiaoyuan Li, Siman Deng
This paper, through the investigation of college students and entrepreneurship graduates in Jiangxi, Zhejiang, Hubei and other provinces, found the “three highs” and “three lows” phenomenon of university students’ “Double Chuang” and “Four restricts” that stop university students from doing “Double Chuang”....

The Elements of Chinese Traditional Culture Embodied in the Advertisement Design

Chen Yi
Commercial advertisement is the advertisement that has close connection with commodity, commercial activity, commercial category. This paper aims to solve the problem of the lack of traditional cultural features in modern commercial advertising. By analyzing the development of commercial advertisement,...

Study on the Inefficiency of Cooperative Learning and its Countermeasures in College English Teaching

Xiaofeng Wu
With the continuous development and expansion of education in China, teaching methods have been innovated and developed with the development of society. In today's college English teaching, many new teaching methods are also coming out of the old. Among them, cooperative learning has been widely used...

Research on Application of Virtual Reality Technology in Production Practice of Bioengineering Specialty

Jing Su, Junqing Wang, Piwu Li, Wenjun Lan
Professional production practice is a part of the bioengineering teaching, which plays an important role in improving students' ability to analyze problems and solve problems. However, there are some common problems in the practical teaching of bioengineering specialty. For example, appropriate companies...

Research on the Perception of Tourism Image of Xinjiang Tianchi Lake Scenic Spot Based on Online Travels

Jiaxiu Guo, Haiyang Yan
In order to learn the tourism image of Tianchi Lake scenic spots in tourists' mind and increase the overall attraction of Tianchi Lake scenic spots, this paper analyzes 300 travels from Ctrip website and Mafengwo by adopting ROST CM6 text analysis software based on Tianchi Lake. It concludes that the...