Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard

Authors
Xiuzhen Xie, Fengjiang Gao, Hongwu Huang
Corresponding Author
Xiuzhen Xie
Available Online September 2018.
DOI
https://doi.org/10.2991/icsshe-18.2018.188How to use a DOI?
Keywords
national standards of business English, Business English major, regional development, ecological theory, resource integration
Abstract
Under the background of the “Belt and Road” initiative and the implementation of innovation and entrepreneurship education, education diversity emerges in domestic colleges and universities. However, the construction of disciplines is the core of the development of higher education. This paper took the national quality standard of business English professionals, combined the insights of scholars on the interpretation of the various elements of the national standard, proposed that the business English major should achieve rapid development under the guidance of the spirit of the new national standard. According to the theory of ecology and resource allocation, it is necessary to explore a new way to promote the regional development through the service of discipline and specialty construction, and to form the unique characteristics and development path of Business English majors in each university.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Xiuzhen Xie
AU  - Fengjiang Gao
AU  - Hongwu Huang
PY  - 2018/09
DA  - 2018/09
TI  - On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard
BT  - 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icsshe-18.2018.188
DO  - https://doi.org/10.2991/icsshe-18.2018.188
ID  - Xie2018/09
ER  -