Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)

On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard

Authors
Xiuzhen Xie, Fengjiang Gao, Hongwu Huang
Corresponding Author
Xiuzhen Xie
Available Online September 2018.
DOI
10.2991/icsshe-18.2018.188How to use a DOI?
Keywords
national standards of business English, Business English major, regional development, ecological theory, resource integration
Abstract

Under the background of the “Belt and Road” initiative and the implementation of innovation and entrepreneurship education, education diversity emerges in domestic colleges and universities. However, the construction of disciplines is the core of the development of higher education. This paper took the national quality standard of business English professionals, combined the insights of scholars on the interpretation of the various elements of the national standard, proposed that the business English major should achieve rapid development under the guidance of the spirit of the new national standard. According to the theory of ecology and resource allocation, it is necessary to explore a new way to promote the regional development through the service of discipline and specialty construction, and to form the unique characteristics and development path of Business English majors in each university.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2018
ISBN
10.2991/icsshe-18.2018.188
ISSN
2352-5398
DOI
10.2991/icsshe-18.2018.188How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiuzhen Xie
AU  - Fengjiang Gao
AU  - Hongwu Huang
PY  - 2018/09
DA  - 2018/09
TI  - On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard
BT  - Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.188
DO  - 10.2991/icsshe-18.2018.188
ID  - Xie2018/09
ER  -