Influencing Factors of Choosing Modern Apprenticeship Program for Higher Vocational College Students—Taking E-commerce Major of A University as an Example

DOI

10.2991/assehr.k.201214.144How to use a DOI?

Keywords

Modern apprenticeship, TPB, Probit model, Further study programme, Family members’ support

Abstract

Based on the TPB theory, this work constructed a model, collected questionnaire data from students majoring in e-commerce in a higher vocational college in eastern China, and used Probit model to test the factors affecting students’ choice of modern apprenticeship program. The results showed that the factors such as further study programme, family members’ support, influence of seniors, family residence, etc., were significantly related to whether students chose modern apprenticeship program, and there was a primary and secondary relationship. Results offer reference for the optimization of modern apprenticeship training mode in higher vocational colleges.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu Zhao
AU  - Huaxin Wang
PY  - 2020
DA  - 2020/12/16
TI  - Influencing Factors of Choosing Modern Apprenticeship Program for Higher Vocational College Students—Taking E-commerce Major of A University as an Example
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 753
EP  - 759
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.144
DO  - 10.2991/assehr.k.201214.144
ID  - Zhao2020
ER  -