The Influence of Internet Celebrities on the Mainstream Values of College Students: Evidence from Beijing Questionnaire
- DOI
- 10.2991/assehr.k.201214.166How to use a DOI?
- Keywords
- Internet celebrities, role model effects, mainstream values, college students
- Abstract
Nowadays, the industry of Internet celebrities is hot, and the interaction between Internet celebrities and fans can easily affect the thinking and behavior of fans. Due to the strong plasticity of the values of college students, this article selects different types of Internet celebrities as the research objects, and focuses on the dissemination of mainstream values in China. Through questionnaire surveys and in-depth interviews, this article explores the mainstream values of Internet celebrities to students. In order to study how Internet celebrities affect students, this article divides the reasons why students like Internet celebrities into two categories, namely personal charm and communication content, and it corresponds to the business logic of Internet celebrities to find out which factors are the main factors that Internet celebrities influence the values of college students. The work further classifies them according to the positive and negative impacts, and find out what corrections should be made in the process of online celebrity promotion to spread the mainstream values to put forward new ideas. At the same time, it also has important reference value for the relevant departments of universities to promote student work.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zhengyu Tao AU - Le Sun PY - 2020 DA - 2020/12/16 TI - The Influence of Internet Celebrities on the Mainstream Values of College Students: Evidence from Beijing Questionnaire BT - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020) PB - Atlantis Press SP - 872 EP - 876 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201214.166 DO - 10.2991/assehr.k.201214.166 ID - Tao2020 ER -