Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)

Practice and Exploration of “Competitive Teaching Method” in the Teaching of Advertising Design and Production in Colleges and Universities

Authors
Yihan Jia
Corresponding Author
Yihan Jia
Available Online 16 December 2020.
DOI
10.2991/assehr.k.201214.184How to use a DOI?
Keywords
Competition teaching method, Practice teaching, Promoting teaching by competition
Abstract

Discipline competition plays an important role in practical teaching in colleges and universities. For students, discipline competition is not only an effective test of the learning effect of theoretical knowledge course, but also can exercise their practical nature. For teachers, they can have a better understanding of advertising industry rules and market conditions in the process of guiding the competition, thus forming a new practical teaching mode of “promoting teaching and learning by competition”. This work made full use of the characteristics of the course and the close combination of discipline competition to explore a new competitive practice teaching method, so as to form a better teaching method and achieve better teaching effects. This work adopted the method of research and analysis. Starting with the characteristics of the course Advertising Design and Production and combining with the characteristics of the current discipline competition, this work conducted targeted analysis and research, and it was verified step by step in practice teaching and has achieved good teaching effect.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
16 December 2020
ISBN
10.2991/assehr.k.201214.184
ISSN
2352-5398
DOI
10.2991/assehr.k.201214.184How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yihan Jia
PY  - 2020
DA  - 2020/12/16
TI  - Practice and Exploration of “Competitive Teaching Method” in the Teaching of Advertising Design and Production in Colleges and Universities
BT  - Proceedings of the 2020 6th International Conference on Social Science and Higher Education (ICSSHE 2020)
PB  - Atlantis Press
SP  - 963
EP  - 966
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201214.184
DO  - 10.2991/assehr.k.201214.184
ID  - Jia2020
ER  -