Place of Academic Discourse in Corporate Culture of Modern University
- https://doi.org/10.2991/assehr.k.211122.045How to use a DOI?
- communications; academic discourse; corporate culture; reputation; university
In November 2019, the authors conducted a survey of Bachelor’s and Master’s degrees students, Ph.D. candidates, teachers and employees of RUDN University. The aim of the study was to identify the role of corporate culture in the reputation development of the university, as well as the place of academic discourse in this process. Corporate culture is a complex of traditions and values of an organization supported by an extensive communication system. Based on the results of the study, the authors assessed the impact of corporate culture on the reputation of an educational institution. Also the characteristics of academic discourse were identified and the practice of corporate communications of RUDN University was studied. At the same time, the authors made recommendations for the creation of a corporate culture for global universities.
- © 2021 The Authors. Published by Atlantis Press SARL.
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Cite this article
TY - CONF AU - Yulia N. Zemskaya AU - Anna V. Glagoleva AU - Evgeniya A. Kuznetsova AU - Irina Y. Kachesova PY - 2021 DA - 2021/11/23 TI - Place of Academic Discourse in Corporate Culture of Modern University BT - Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021) PB - Atlantis Press SP - 1 EP - 5 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211122.045 DO - https://doi.org/10.2991/assehr.k.211122.045 ID - Zemskaya2021 ER -