Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)

Place of Academic Discourse in Corporate Culture of Modern University

Authors
Yulia N. Zemskaya1, Anna V. Glagoleva1, *, Evgeniya A. Kuznetsova1, Irina Y. Kachesova2
1Institute of World Economy and Business, Peoples’ Friendship University of Russia (RUDN University), Moscow 117198, Russia
2Altai State University, Institute of Mass Communications, Philology and Political Science, Barnaul 656049, Russia
*Corresponding author. Email: glagoleva-av@rudn.ru
Corresponding Author
Anna V. Glagoleva
Available Online 23 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211122.045How to use a DOI?
Keywords
communications; academic discourse; corporate culture; reputation; university
Abstract

In November 2019, the authors conducted a survey of Bachelor’s and Master’s degrees students, Ph.D. candidates, teachers and employees of RUDN University. The aim of the study was to identify the role of corporate culture in the reputation development of the university, as well as the place of academic discourse in this process. Corporate culture is a complex of traditions and values of an organization supported by an extensive communication system. Based on the results of the study, the authors assessed the impact of corporate culture on the reputation of an educational institution. Also the characteristics of academic discourse were identified and the practice of corporate communications of RUDN University was studied. At the same time, the authors made recommendations for the creation of a corporate culture for global universities.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 November 2021
ISBN
978-94-6239-464-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211122.045How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yulia N. Zemskaya
AU  - Anna V. Glagoleva
AU  - Evgeniya A. Kuznetsova
AU  - Irina Y. Kachesova
PY  - 2021
DA  - 2021/11/23
TI  - Place of Academic Discourse in Corporate Culture of Modern University
BT  - Proceedings of the 7th International Conference on Social Science and Higher Education (ICSSHE 2021)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211122.045
DO  - https://doi.org/10.2991/assehr.k.211122.045
ID  - Zemskaya2021
ER  -