Proceedings of the 1st International Conference on Social Sciences and Interdisciplinary Studies (ICSSIS 2018)

The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version

Authors
Altobeli Lobodally
Corresponding Author
Altobeli Lobodally
Available Online May 2019.
DOI
https://doi.org/10.2991/icssis-18.2019.2How to use a DOI?
Keywords
Commodification, disaster, semiotics, tvc
Abstract
Each part of mass media nowadays has become a field to take a profit. It is also included a human tragedy, disaster. Disaster is a high profit drama. The heroic drama to release from the death, it is a tribute for the capitalist as a dominant class. In order to give information about huge disaster and the impact, the disaster in television commercials actually it is just a commodity as a tribute for the capitalist. The victim’s tears, the bloods and the tears are signs that have a value profit. By the Barthes Semiotics as the analysis elements, and the Commodification Theory from Vincent Mosco, this research shows that disaster is not viewed as a terrified moment. The ideology brings the terrified moment is the way to tribute a profit to the capitalist
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Proceedings
1st International Conference on Social Sciences and Interdisciplinary Studies (ICSSIS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2019
ISBN
978-94-6252-719-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icssis-18.2019.2How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Altobeli Lobodally
PY  - 2019/05
DA  - 2019/05
TI  - The Commodification of Disaster in Telkomsel TVC “Menjadi Relawan Yang Terbaik” Version
BT  - 1st International Conference on Social Sciences and Interdisciplinary Studies (ICSSIS 2018)
PB  - Atlantis Press
SP  - 5
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssis-18.2019.2
DO  - https://doi.org/10.2991/icssis-18.2019.2
ID  - Lobodally2019/05
ER  -