A Study on Consumer Buying Behavior & Impact of Digital Marketing in Respect to Swimming Pool Equipment

DOI

10.2991/978-2-38476-533-1_21How to use a DOI?

Keywords

Digital Marketing; Search Engine Advertising; Consumer Preferences; Promotional Offers; Purchase Behavior

Abstract

The Study examines Consumer Buying Behavior & The Impact of Digital Marketing with Respect to Swimming Pool Equipment”. It evaluates the influence of digital elements on consumer decision making & identifies the key factors affecting consumer preferences in the swimming pool equipment industry.

The primary objectives of the study include:

• Analyzing consumer buying behavior for swimming pool equipment.

• Assessing the impact of digital marketing on consumer perception & purchase decisions.

• Identifying factors influencing customer preferences & suggest actionable improvements in marketing strategies.

To achieve these objectives, a survey-based approach was adopted, utilizing a structured questionnaire to gather primary data from 200 respondents across various consumer segments and analyzed to assess customer preferences & satisfaction.

The findings revealed that digital marketing, particularly social media platforms, search engine advertising, and online reviews, significantly influenced consumer decision-making. Consumers demonstrated a strong preference for brands that offer high-quality products, reliable after-sales service, and strong brand reputation. Furthermore, personalized content, promotional offers, and easily accessible digital information enhanced customer engagement and trust.

Based on these insights, the study recommends that companies operating in the premium segment of the swimming pool equipment industry to focus on:

• An enriched mix of digital contact strategies to engage and inform potential buyers.

• Improvising after-sales service quality to drive consumer satisfaction, positive word-of-mouth, and repeat engagement.

• Developing customized loyalty programs to create a more memorable and retention-focused customer experience. New insights on buying behavior of swimming pool equipment & company’s possible response to tap the customers is explored.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Samip Baruah
AU  - Syed Joheb Ali
PY  - 2025
DA  - 2025/12/31
TI  - A Study on Consumer Buying Behavior & Impact of Digital Marketing in Respect to Swimming Pool Equipment
BT  - Proceedings of the International Conference on Smart Systems and Social Management (ICSSSM-2 2025)
PB  - Atlantis Press
SP  - 330
EP  - 360
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-533-1_21
DO  - 10.2991/978-2-38476-533-1_21
ID  - Baruah2025
ER  -