Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

Authors
Yajuan Sun
Corresponding Author
Yajuan Sun
Available Online May 2016.
DOI
https://doi.org/10.2991/icsste-16.2016.35How to use a DOI?
Keywords
O2O Mode, Online and Offline, Internet Marketing, Corresponding Influences.
Abstract

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer's feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-177-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-16.2016.35How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yajuan Sun
PY  - 2016/05
DA  - 2016/05
TI  - Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 188
EP  - 192
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.35
DO  - https://doi.org/10.2991/icsste-16.2016.35
ID  - Sun2016/05
ER  -