Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

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198 articles
Proceedings Article

Study on the Factors Affecting the Environmental Behaviors of the Community Residents in Leisure Agriculture Tourism Destinations

Xiuzhi Lin, Xiujuan Huang
The environmental behaviors of the community residents, as the demonstrators, supervisors and beneficiaries of the leisure agriculture tourism destinations play an effect on the ecological environment of the leisure agriculture tourism destinations to a certain extent. In this study, the environmental...
Proceedings Article

Research of English Teachers' Teaching Motivation in Independent College

Xiujuan Li, Yu Mei, Xiangjun Xu, Zhongmin Liu
The empirical study surveys the teaching motivation of 90 college English teachers from 3 different independent colleges. The results show that the Independent College English teachers' internal teaching motivation is stronger than external teaching motivation and the two have a significant difference....
Proceedings Article

Research on the English Cross-Cultural Communication Skills from the Perspectives of Differences in Chinese and Western Thinking

Jing Yang
In this paper, we conduct research on the English cross-cultural communication skills from the perspectives of differences in Chinese and western thinking. According to the pragmatic about the context and the speech act theory, language communication in the discourse meaning varies with the context....
Proceedings Article

Research on the University Library Information Resource Management Model under the Perspectives of Rich Media and Digital

Chen Zhang
In this paper, we conduct research on university library information resource management model under the perspectives of the rich media and digital. University library digitization construction can satisfy people thirst for knowledge of information. Although the traditional library is an important place...
Proceedings Article

Research on the Higher Education Management Theory Framework Optimization and Practice under the Internet Background

Yanchun Qi
In this paper, we conduct the basic research on the higher education management theory framework optimization and practice under Internet background. Under background of globalization, the world in the development of higher education management reform and marketization, enterprise trend has become increasingly...
Proceedings Article

On the Marketisation of University Education in Britain

Huan Chen
The word marketisation derived from the description of the government behavior involving selling government agencies, government services and assets and encouraging private enterprises. There are different forms of marketisation in higher education. In the system of marketisation, British government...
Proceedings Article

Research on the Trends and Motivation of the Applied Accounting Transformation under the Background of Big Data and Internet

Jie Li
In this paper, we conduct research on general trends and motivation of applied accounting transformation under the background of the big data and Internet. Accounting environment is produced on which accounting theory and practice, the foundation of existence and development, also is the main standpoint...
Proceedings Article

Research on the Lexical Chunks and Interactive Education Mode and the Corresponding Applications on Teaching of English Linguistics

Fei Zhu
In this paper, we conduct research on the lexical chunks and the interactive education mode and the corresponding applications on the teaching of English linguistics. The ultimate goal of the teaching is to improve the level of the students, exert students' initiative and creativity, in order to achieve...
Proceedings Article

Research on the Computer and 3D Modeling and Printing Technology with the Applications on Modern Civil Engineering

Qiancheng Fang, Li Shang, Yonghui Shang
In this paper, we conduct research on the computer and 3D modeling technology with the applications on the modern civil engineering. Civil engineering is an important technology of the people to transform nature, the civil engineering in the actual construction technology for the human production and...
Proceedings Article

Research on Nantong Craft Arts Resources and the Corresponding Applications on Local Higher Vocational Teaching

Donglian Jiang
In this paper, we conduct research on Nantong craft arts resources and the corresponding applications on the local higher vocational teaching. Higher vocational design class of the students' professional foundation courses, such as building design students' basic pillars design literacy, must undertake...
Proceedings Article

Research on the Contemporary Group Company Financial Control Mode from the Perspective of Subsidiary Management and Control

Jie Li
In this paper, we conduct research on contemporary group company financial control mode from the perspective of the subsidiary management and control. The fundamental nature of enterprise is that it is a kind of effective mechanism to create wealth governance and management are part of the effective...
Proceedings Article

Empirical Research on the Modern Literary Trend under the Background of Internet

Yan Li
In this paper, we conduct research on the modern literary trend under the background of the Internet. The modern network literature has become a proper noun with special connotation, in the development of network technology, driven by the modern literature already contains the traditional literature...
Proceedings Article

Research on the Ningxia Economic Development Model from the Perspective of Industry Cluster

Jianzhong Li
In this paper, we conduct research on the Ningxia economic development model from the general perspective of the industry cluster. The enthusiasm of developing industrial cluster in China in recent years, governments at all levels to include cultivating industrial cluster in the area or industry development...
Proceedings Article

Study on the Application of Network Teaching Platform to the Teaching of Course Management Science-Xi'an International University Is Taken for Example

Liqin Li
In the teaching of course Management Science, how to effectively make use of network teaching platform is a very important reform. How will be the best effect achieved? On the basis of the network teaching platform system available from Xi'an International University and also by combining with the teaching...
Proceedings Article

Research and Practice on the Transformation Development of Local Private Application-Guided Colleges and Universities

Qiuju Liu
In this paper, we conduct theoretical research on the transformation development of the local private application-guided colleges and universities. Private college is to point to by the social enterprises, institutions or individuals using fiscal funds to invest in the establishment of institutions of...
Proceedings Article

Research on the Applications of Multimedia Technology under the Current Epoch of Internet Plus

Shenghong Liu
In this paper, we conduct research on the applications of the multimedia technology under the current epoch of Internet plus. Advances in science and technology to drive the move forward with the development of information industry, the development of computer network technology has been largely and...
Proceedings Article

Research on the Practice Education in Colleges and Universities under the Background of Internet Plus

Hongxin Li
In this paper, we conduct research on the practice education in colleges and the universities under the background of the Internet plus. The modern teaching method system is a system and its primary characteristic is systemically. In system composed of a variety of teaching methods, they all around a...
Proceedings Article

Study on the Construction of the Continuing Education Faculty in Private Higher Learning Institutions

Changjian Hu
The construction of the faculty in private higher learning institutions is a very important task. By combining with the current need of higher learning institutions for the applied talents training objective transformation, the idea about greatly developing the construction of "three-quality" faculty...
Proceedings Article

Study on the Rural Tourism Development Model in China

Lei Zhou, Chong Wang
The study of rural tourism development model is focused by more and more scholars, and the perspective of development and management is mostly used. In this paper, on the basis of existing researches, five types of rural tourism development models are summarized and extracted, and the operation mechanism,...
Proceedings Article

Research on the Universality of College English Teaching Mode under the Background of College Entrance Examination Reform and Autonomous Learning Concept

Wenxiao Zhu
In this paper, we conduct research on the universality of college English teaching mode under the background of college entrance examination reform and the autonomous learning concept. Autonomous learning is corresponding with the traditional accepting study a kind of modern learning style, take the...
Proceedings Article

Path Selection of Xi'an Free Trade Area Construction under the Strategy of Silk Road Economic Belt

Weifeng Chen
From the present situation of worldwide free-trade area and the new trend of reform and opening in China after 18 of the fifth plenary session, you can see that in domestic, the construction and development of free-trade area, taking regional core city as center,is economy transformation means under...
Proceedings Article

The feasibility of the actual combat application of the traditional martial arts techniques in modern combat challenge

Shifa Xue
The traditional Chinese martial arts are the pride of the Chinese national specialties, but with the development of the western modern combat, some traditional martial arts bias appeared, such as the argument of the real fight of the traditional martial arts. This paper starts from the traditional historical...
Proceedings Article

The Design of the Online Teaching System based on Multi-agent System

Ablimit Arxiden, Shanxia Wang
By introducing multi-agent technology to the online teaching system and establishing a personalized online teaching system model, the intelligent and personalized problems in the traditional online teaching system are solved; the needs of students for learning are fulfilled; the intelligent and interactive...
Proceedings Article

Research on the Flip the Classroom Teaching Mode for Innovation Entrepreneurship Classes under the MOOCs Background

Shenghong Liu
In this paper, we conduct research on the flip the classroom teaching mode for the modern innovation entrepreneurship classes under the MOOCs background. Job creation and encourage the entrepreneurship to create more employment opportunities will be a long-term policy, which puts forward higher requirements...
Proceedings Article

The analysis on the reform of college football course

Wenhuan Huang
Modern football has a long history and tradition, and it is one of the most popular sport around the world. The football also has a wide audience in China, and the development has formed a considerable scale in the colleges and universities in China, more and more students choose the football courses....
Proceedings Article

Research on the New English Language Teaching Approach based on Sharing of the Knowledge Economy under the MOOCs Background

Fei Ma
In this paper, we conduct research on the new English language teaching approach based on sharing of the knowledge economy under the MOOC background. College English teaching is the core part of education in colleges and universities that are leading an indicator of college teaching can reveal most times...
Proceedings Article

Research on British and American Culture Development Pattern from the Angles of Metaphor and Idioms

Lijuan Sun
In this paper, we conduct research on the British and American culture development pattern from the angles of the metaphor and idioms. Cross-cultural communication in English is the most complex sphere in intercultural language communication, and the most typical and representative, which is by number...
Proceedings Article

Research on the Practice and Reform of the Ordinary University Sports Curriculum with Internet Aided Instruction Mode

Hong Zhou
In this paper, we conduct research on the practice and the reform of the ordinary university sports curriculum with the Internet aided instruction mode. With the rapid popularization of the Internet application, not only traditional teaching ideas, teaching means, teaching content, teaching process and...
Proceedings Article

English Reading Skills of College Students

Zhiyong Sun
One of the basic skills crucial to every individual is the ability to read. Reading is a fundamental skill that allows a person to be able to expand knowledge and widen their horizons. It is also a kind of skills that students need to have. With the advent of the era of information, the English materials...
Proceedings Article

Research on the Misunderstanding and Trend of Chinese Population Economy Development under the Economic Transformation Background

Chongmei Li
In this paper, we conduct research on misunderstanding and trend of Chinese population economy development under the economic transformation background. New normal has become a new annotation, at present, China's economic development can be expected that with the continuous impact of the global financial...
Proceedings Article

Research on the Public English Teaching Mode Reform under the Environment of Information Technology

Haipeng Luo
In this paper, we conduct research on the public English teaching mode reform under the environment of information technology. This article fully draw lessons from successful experience of others, combined with years of practice of the reform of public English, the author expounds the necessity and characteristics...
Proceedings Article

Research on the Development Trend of Chinese Traditional Music Art from the Perspectives of Aesthetic and Historical Culture

Huihua Liu
In this paper, we conduct research on the development trend of Chinese traditional music art from the perspectives of aesthetic and historical culture. In the ancient Chinese aesthetic tradition, "peace" music aesthetic of music practice has the extremely important influence, not only affect the music...
Proceedings Article

Research and Implementation on the Logistics Warehouse Management System

Jie Chang
In this paper, we conduct research on the modern logistics warehouse management system. Enterprise supplies all activities were around to ensure that production and other tasks planned to finish the fundamental goal, therefore, on the one hand to accounting supplies must dosage, on the other hand to...
Proceedings Article

Research on the Cognitive Theory and Its Applications on Contemporary Development of English Language and Literature

Peng Sui
In this paper, we conduct research on cognitive theory and its applications on contemporary development of English language and the literature. The development of cognitive linguistics is not an accident, it reveals a kind of natural law in the development of the literature as is a result of the collision...
Proceedings Article

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

Yajuan Sun
In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one...
Proceedings Article

How to Improve College Students' Oral English

Zhiyong Sun
There are some problems in college English teaching, such as lacking of interaction between students and teachers, ignoring cultivating ability of communication, lacking of practice opportunities. Students are familiar with grammar, vocabulary and record materials, but the true ability is difficult to...
Proceedings Article

Research on Development Mode of Contemporary English Language and Literature in China from the Perspective of Local Culture

Qiaohong Wang
In this paper, we conduct research on the development mode of the contemporary English language and literature in China from the perspective of local culture. Along with the development of the economic globalization, for people to further improve the English level requirements, not only requires people...
Proceedings Article

Research on the Education Pattern and Optimization Countermeasures for Contemporary College Student Ideological and Political Education under the Internet Background

Jiaqian Zhang
In this paper, we conduct theoretical research on education pattern and related optimization countermeasures for contemporary college student ideological and political education under Internet background. College students' ideological and political education main body collaborative system its function...
Proceedings Article

Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management

Junli Zhang
In this paper, we conduct research on internal marketing and corresponding applications on the star hotel management. The development of the economy hotel is in the exploratory stage in our country, with the rapid development of economy hotel, the management phase change, further market segmentation,...
Proceedings Article

How to Increase primary Students' Enthusiasm for Learning English?

Zhiyong Sun
Society is making progress, science and technology is developing. Nowadays the development of learning ability is required in the quality education. English is an important discipline of primary school, while the primary school stage is a very important period to cultivate a habit which will determine...
Proceedings Article

Research on the Setting of "Problem" in the Teaching of Post Education

Zhongmin Liu, Zelong Zhou, Shanchao Tu
Under the current new situation, the core principle of the reform of the education and teaching in the military academies is the "problem center". In the center of the teaching mode, the "problem" is the core of teaching, the teaching process is carried out around the "problem". Based on the analysis...
Proceedings Article

Research on the Reform Orientation of College Ideological and Political Course System under Background of Chinese Dream and New Normal

Jiaqian Zhang
In this paper, we conduct research on the reform orientation of the college ideological and the political course system under background of the Chinese dream and new normal. The complex phenomenon of ideological and political education to our ideological and political education essence, grasp the law...
Proceedings Article

Research on the Contemporary Study of Vocal Music Art Trend from the Aesthetics Perspective and Rhythm Background

Lijuan Zhao
In this paper, we conduct research on the contemporary study of the vocal music art trend from the aesthetics perspective and rhythm background. Music and art as a practice, under the current background, the modern research of music aesthetics are also constantly improve and enhance, this kind of music...
Proceedings Article

A Study on Foreign Languages Demand in Xi'an Under the Background of "the Silk Road Economic Belt"

Wei Qin, Hong Wu
On September 7, 2013, delivering a speech at the Nazarbayev University in Kazakhstan, President Xi Jinping appealed to Asian and European countries to jointly build " the silk road economic belt". The Chinese government attaches great importance to building a new "Silk Road" economic zone. With unique...
Proceedings Article

Analysis on Western Universal Value Theory

Jiang Sang
Wrapped in academic discourse, Western universal values theory advocates political discourse and political system with strong imprint of western institutions disseminating by the form of public discourse. It shows a rebound trend, after a decline in our country. In the critical period of the current...
Proceedings Article

Ways on Developing the Ability of Listening, Speaking, Reading and Writing

Zhiyong Sun
The paper aims at how to develop secondary school students' abilities of Listening, Speaking, Reading and writing. listening, speaking, reading and writing are basic abilities in learning English. Through investigations, the writer finds that there are some obstacles to hinder students from improving...
Proceedings Article

Research on the Purpose-Guided and Corresponding Characteristics of the Business English Letter

Qin Guo
In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three...
Proceedings Article

Research on the Contemporary Situation of University's Ideological and Political Education and the Corresponding Countermeasures under the New Circumstances

Jiaqian Zhang
In this paper, we conduct research on the contemporary situation of university ideological and the political education and the corresponding countermeasures under the new circumstances. Traditional ideological and political education the subjective one-sided emphasis on the authority of educators and...
Proceedings Article

Mathematics Teaching Reform Study in Higher Vocational College Based on Vocational Capacity Needs

Feifei Shao
Modern society needs people with vocational ability and higher vocational colleges also aim at cultivating students with high professional competence. Many people think that mathematics teaching in vocational colleges is irrelevant with professional competence training, but the author thinks that mathematics...
Proceedings Article

The convergence of man and woman gender in Xinjiang national diet folk

Chun-ping Zhang
The general idea is that woman is the main part of the diet activities from the traditional society to the modern civilized society, but the difference between woman and man is more obvious in specific diet etiquette. The reasons for the gender differences not only are related to the nature of the woman,...