The Study on Cross-cultural Pragmatic Failure under the Perspective of Adaptation Theory
- 10.2991/icsste-16.2016.97How to use a DOI?
- communicative context; cross-cultural pragmatic failure; adaptation theory
With the rapid development of globalization and frequent contacts among different countries, intercultural communication is getting more and more important. However, people from different countries may use their own cultural values, beliefs and attitudes to understand others from different cultural backgrounds. As a result, pragmatic failures may occur frequently and bring many obstacles in intercultural communication. This thesis attempts to analyze the causes of pragmatic failure, and then proposes some measures to reduce or avoid the occurrence of cross-cultural pragmatic failure.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Na Liu PY - 2016/05 DA - 2016/05 TI - The Study on Cross-cultural Pragmatic Failure under the Perspective of Adaptation Theory BT - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016) PB - Atlantis Press SP - 524 EP - 527 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-16.2016.97 DO - 10.2991/icsste-16.2016.97 ID - Liu2016/05 ER -