Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management

DOI

10.2991/icsste-16.2016.39How to use a DOI?

Keywords

Internal Marketing, Star Hotel, Management Mode, Corresponding Applications.

Abstract

In this paper, we conduct research on internal marketing and corresponding applications on the star hotel management. The development of the economy hotel is in the exploratory stage in our country, with the rapid development of economy hotel, the management phase change, further market segmentation, brand further development, to further improve the management level will become the development direction of economy hotel in the future will inevitably exist in the development process problems, but with the increasing improvement of economy hotel and budget hotel, the new forms of mature, with its advantages and good development opportunity again these problems will be readily solved. Our research combines the concepts of internal marketing to propose the novel paradigm for the hotel management and market which holds special meaning.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Junli Zhang
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Internal Marketing and the Corresponding Applications on Star Hotel Management
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 209
EP  - 214
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.39
DO  - 10.2991/icsste-16.2016.39
ID  - Zhang2016/05
ER  -