Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

Research on the Purpose-Guided and Corresponding Characteristics of the Business English Letter

Authors
Qin Guo
Corresponding Author
Qin Guo
Available Online May 2016.
DOI
https://doi.org/10.2991/icsste-16.2016.47How to use a DOI?
Keywords
Purpose-Guided, Language, Characteristics, Business English Letter, Review.
Abstract

In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three aspects. Developing the trade customers is looking for new business partners and conducting trade. Under the traditional way of developing trade customer cost is very high, mainly is the incomplete and asymmetry of information. In the information age, a lot of information is public, via the Internet, cannot get restricted by time, space and geography, not only save a large amount of the manpower, and improve the working efficiency. Therefore we combine the purpose-guided theory of language to propose the novel business English letter writing paradigm.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-177-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-16.2016.47How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qin Guo
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Purpose-Guided and Corresponding Characteristics of the Business English Letter
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 248
EP  - 253
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.47
DO  - https://doi.org/10.2991/icsste-16.2016.47
ID  - Guo2016/05
ER  -