Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)

Research on Contemporary Film and Television Industry Development Trend from the Angles of Visual Aesthetic and Cultural Inheritance

Authors
Wantong Cao, Yuting Cui
Corresponding Author
Wantong Cao
Available Online May 2016.
DOI
https://doi.org/10.2991/icsste-16.2016.75How to use a DOI?
Keywords
Visual Aesthetic, Cultural Inheritance, Contemporary Film, Television Industry.
Abstract

In this paper, we conduct theoretical research on contemporary film and television industry development trend from the angles of visual aesthetic and the cultural inheritance. Brand culture of the aesthetics is to guide the business ideas and the concept of transmission planning system is the concept of brand visual image of the external and internal culture, combining the beauty of external image is about from the cognitive and psychological entertainment form and color, and the beauty of the inner culture idea is transmitted through the depth of the core brand culture and charm. In today's society, the aesthetics for the promotion of brand and brand culture to develop a strong brand market performance is particularly prominent. Therefore, our paper combines the primary analysis of related issues to provide the corresponding support for the further development of the industry.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-177-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsste-16.2016.75How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wantong Cao
AU  - Yuting Cui
PY  - 2016/05
DA  - 2016/05
TI  - Research on Contemporary Film and Television Industry Development Trend from the Angles of Visual Aesthetic and Cultural Inheritance
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 407
EP  - 412
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.75
DO  - https://doi.org/10.2991/icsste-16.2016.75
ID  - Cao2016/05
ER  -