Research on Contemporary Film and Television Industry Development Trend from the Angles of Visual Aesthetic and Cultural Inheritance

DOI

10.2991/icsste-16.2016.75How to use a DOI?

Keywords

Visual Aesthetic, Cultural Inheritance, Contemporary Film, Television Industry.

Abstract

In this paper, we conduct theoretical research on contemporary film and television industry development trend from the angles of visual aesthetic and the cultural inheritance. Brand culture of the aesthetics is to guide the business ideas and the concept of transmission planning system is the concept of brand visual image of the external and internal culture, combining the beauty of external image is about from the cognitive and psychological entertainment form and color, and the beauty of the inner culture idea is transmitted through the depth of the core brand culture and charm. In today's society, the aesthetics for the promotion of brand and brand culture to develop a strong brand market performance is particularly prominent. Therefore, our paper combines the primary analysis of related issues to provide the corresponding support for the further development of the industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wantong Cao
AU  - Yuting Cui
PY  - 2016/05
DA  - 2016/05
TI  - Research on Contemporary Film and Television Industry Development Trend from the Angles of Visual Aesthetic and Cultural Inheritance
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 407
EP  - 412
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.75
DO  - 10.2991/icsste-16.2016.75
ID  - Cao2016/05
ER  -