Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process

DOI

10.2991/icsste-16.2016.151How to use a DOI?

Keywords

Major Factors, Consumer Psychology, Marketing Process, Influence, Review.

Abstract

In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Zhang
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process
BT  - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016)
PB  - Atlantis Press
SP  - 836
EP  - 841
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-16.2016.151
DO  - 10.2991/icsste-16.2016.151
ID  - Zhang2016/05
ER  -