Analysis on Brand Value Evaluation and Management
Jicheng Li, Fangfang Wang
Available Online May 2016.
- 10.2991/icsste-16.2016.175How to use a DOI?
- Brand Value; Brand Management; Evaluation; Economic Construction
Brand is an important intangible asset of enterprises and plays a vital function in building up a good external image of enterprises. Enterprise brand plays a positive role in relieving the contradictions of product supplies to some extent and then brings about excess profits and value for the healthy development of enterprises. With the continuous development of the market economy, brand value evaluation and effective management in enterprises become important ways to comprehensively improve the overall business image. In this paper, the effective brand value evaluation and management measures are mainly analyzed, aiming to provide a reference for effectively playing the important role of brand in the long-term development of enterprises.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jicheng Li AU - Fangfang Wang PY - 2016/05 DA - 2016/05 TI - Analysis on Brand Value Evaluation and Management BT - Proceedings of the 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016) PB - Atlantis Press SP - 973 EP - 976 SN - 2352-5398 UR - https://doi.org/10.2991/icsste-16.2016.175 DO - 10.2991/icsste-16.2016.175 ID - Li2016/05 ER -