Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)

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Factors Affecting Online Purchase Retention Among Malaysian Women During the Pandemic

Authors
Jayanty Kuppusamy1, *, Emily Teo Jia Yun1
1Faculty of Business, Multimedia Univeristy, Cyberjaya, Malaysia
*Corresponding author. Email: jayanty.kuppusamy@mmu.edu.my
Corresponding Author
Jayanty Kuppusamy
Available Online 26 December 2022.
DOI
10.2991/978-94-6463-080-0_23How to use a DOI?
Keywords
online purchase retention; perceived usefulness; relationship length; service quality; perceived trust
Abstract

Online shopping has continuously been in the upward trend. The pandemic further pushed the need to purchase online to a higher level. This study is commenced in order to determine the factors affecting online purchase retention. The respondents for this study are women since they are an important group who purchase online. A total of 154 respondents contributed to this study. Survey method is applied in this study and questionnaire is used to collect the data. The data is analyzed using Multiple Regression Analysis to identify which factors is affecting online purchase retention among women. In accordance with the results, it is found that both perceived usefulness and perceived trust play a significant role in affecting consumers’ online purchase retention with perceived trust being the most important factor.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2022
ISBN
10.2991/978-94-6463-080-0_23
ISSN
2352-5428
DOI
10.2991/978-94-6463-080-0_23How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jayanty Kuppusamy
AU  - Emily Teo Jia Yun
PY  - 2022
DA  - 2022/12/26
TI  - Factors Affecting Online Purchase Retention Among Malaysian Women During the Pandemic
BT  - Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)
PB  - Atlantis Press
SP  - 264
EP  - 273
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-080-0_23
DO  - 10.2991/978-94-6463-080-0_23
ID  - Kuppusamy2022
ER  -