The Effect of Email Newsletter Services from Online Media! About the Interest in Reading Generation Z

DOI

10.2991/978-2-38476-132-6_59How to use a DOI?

Keywords

Email newsletter; Interest in Reading; Generation Z

Abstract

This research aims to determine the effect of email newsletter services from online media Catch Me Up! what makes Gen Z’s interest in reading news increase or not. The method used in this study is a qualitative method, namely conducting a survey by distributing questionnaires, where the target is generation Z who have subscribed to the email newsletter from Catch Me Up! and read the news they present, which is then supported by several literature studies. The results of this research are 70% of people feel that email newsletter services increase Z generation’s interest in reading news and 30% feel that email newsletter services do not increase interest in reading news.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Selo Aji
AU  - Ivana Angela
AU  - Putri Ayu Wulandari
AU  - Rayhan Fikri Ramadhandi
AU  - Kenzo Ahmad Naufal
PY  - 2023
DA  - 2023/10/31
TI  - The Effect of Email Newsletter Services from Online Media! About the Interest in Reading Generation Z
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 694
EP  - 707
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_59
DO  - 10.2991/978-2-38476-132-6_59
ID  - Aji2023
ER  -